Innovation Direct™ Prepares and Sends Innovation Direct To Industry™ Packages to Leading Direct Response Companies

Miami, FL, September 24, 2010 --(PR.com)-- Innovation Direct™, a Miami, Florida-based leader in the field of intellectual property licensing for well over a decade, has prepared and sent a hand-selected grouping of 10 inventions from its roster to two of the leading companies in the prestigious direct response industry that are already part of their Innovation Direct To Industry™program. Innovation Direct To Industry™ is a dynamic, new product information delivery service for manufacturers, marketers, and distributors who wish to evaluate inventions for possible licensing.

As per both companies' previously stated criteria, the product concepts selected consist of items in a cross-section of categories, including household, personal comfort, and home improvement. As customary, Innovation Direct™ initially sent preliminary, non-confidential information for each invention, and will eventually co-execute a non-disclosure agreement that encompasses whichever product ideas from the group are designated by the respective companies as being of further interest.

"We are always excited about the prospects of direct response companies evaluating product ideas from our roster," remarked Peter Doran, Innovation Direct™'s Managing Director. "The potential that exists due to the distribution these companies typically have through television infomercials and other channels is extremely high."

Both of the aforementioned companies have had a number of considerably successful direct response campaigns throughout their histories, and Innovation Direct™ hopes that as many of the inventions that have been just sent are able to take the next step towards commercialization with their assistance.

Innovation Direct™ representatives will continue to follow up periodically with representatives from both companies until definitive feedback on all 10 of the product ideas is obtained. Should interest in any of the items reach an advanced level, Innovation Direct™ will conduct all licensing negotiations that may occur on behalf of the inventors.

About Innovation Direct™: Miami, Florida-based Innovation Direct™ has been a leader in the field of new product licensing and intellectual property transfer for more than a decade.

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