Cross + Associates Tapped to Promote First Night Raleigh

Raleigh, NC, September 25, 2010 --(PR.com)-- Cross + Associates (www.cross-a.com), a full-service marketing agency headquartered in Raleigh, N.C., has been selected for the second consecutive year to design the marketing campaign for Artsplosure’s First Night Raleigh. The announcement was made today by Michael Lowder, executive director of Artsplosure.

“We look forward to working with Cross + Associates again this year,” said Lowder. “We were really pleased with last year’s campaign and are excited to partner with them to promote our 20th year.”

As Artplosure’s marketing partner for First Night, Cross + Associates will design the logo, print ads, t-shirt, outdoor billboard, posters, buttons, and other collateral for the event. They will also develop radio and television advertisements.

This year marks the 20th anniversary for First Night Raleigh, which is the area’s largest family-oriented, alcohol free New Year’s celebration.

About Cross + Associates:
Founded in 1993, Cross + Associates is a full-service integrated marketing communications firm focusing primarily on health care and higher education. The firm works with mission-driven organizations, providing comprehensive expertise in internal and external branding, service line advertising, public relations, physician recruitment, public advocacy, fund raising, market research, media planning, and interactive media/marketing strategies. The agency has locations in Raleigh, NC and Columbia, SC. For more information, visit cross-a.com or call 919-787-7652.

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