Ken Hartwick, CEO of Just Energy, Reveals the Role Technology Will Play in the Company’s Growth

Carlsbad, CA, September 24, 2010 --(PR.com)-- In an interview with Energy Digital, Ken Hartwick, CEO of Just Energy discusses innovative technology, green initiatives on the horizon and plans to expand its geographic footprint further into the United States and Canada.

Just Energy relies on the latest technology to assist the sales team in the field, an important factor which keeps them ahead of the competition. “You have got to be at the same pace of technology that your customers are or, if not, ahead,” says Hartwick in the interview.

“It allows us to be far more dynamic in our product set and our go-to-market is incredibly truncated by leveraging that kind of technology,” says Jan Nybida, Vice President of Sales and Marketing in the interview. “This provides a huge competitive advantage for the Company.” Whereas the Company traditionally has delivered products within weeks, the technology allows it to deliver products to customers within days. Read the full article.

About Energy Digital

Energy Digital is a leading digital media source of news and content for C-level executives in the energy industry worldwide. Energy Digital is the industry-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Energy Digital is headquartered in San Diego, California, with additional offices in Boston, Toronto, Mumbai, and Norwich, England. For more information, contact 760-827-7800 or visit www.EnergyDigital.com.

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