George Crocker and Ian Airey Announce the Launch of Their New Zealand Manufactured Instant Coffee

Carlsbad, CA, September 24, 2010 --(PR.com)-- In an interview with Food & Drink Digital, George Crocker, CEO of Cerebos and Ian Airey, General Manager Commercial NZ for Cerebos New Zealand discuss the company’s growth, future developments and the launch of instant coffee in New Zealand.

In addition to leading the coffee market in Australia and New Zealand, Cerebos is the only company in New Zealand to manufacture instant coffee. Additionally, over 50 percent of the Arabica beans the company imports into Australia and New Zealand have been certified by Fair Trade or the Rainforest Alliance. The acquisitions of Atomic Coffee Roasters and Café L’Affare have broadened the company’s breadth of products within the portfolio, which also includes Mocopan.

“We’ve been through a period of fairly good growth and we’ve also been through a period when we’ve bought a number of companies,” says Airey. “When I look forward to the next two-and-a-quarter years, it’s about consolidating what we’ve got.” Read the full article.

About Food & Drink Digital

Food & Drink Digital is a leading digital media source of news and content for C-level executives in the food and drink industry worldwide. Food & Drink Digital is the industry-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Food & Drink Digital is headquartered in San Diego, California, with additional offices in Boston, Toronto, Mumbai, and Norwich, England. For more information, contact 760-827-7800 or visit www.FoodandDrinkDigital.com

###