Pennyroyal Silver Announces Second Signature Collection Collaboration with Adam Lambert

Los Angeles, CA, September 25, 2010 --(PR.com)-- Pennyroyal Silver announces its second Signature collection collaboration with pop star Adam Lambert. Having raised over $60,000 for charity this year, Pennyroyal Silver and Adam Lambert have teamed up for a second pendant design to benefit DonorsChoose.org using Lambert’s infinity tattoo as inspiration.

Adam Lambert is a part of an eclectic roster of musicians who have contributed designs to Pennyroyal Silver’s Signature collection to benefit various charities. Lambert previously collaborated with Pennyroyal Silver creative director Tim Foster in 2009, donating a sketch of his Eye of Horus tattoo which raised over $30,000 for MusiCares in just 7 days. For their second collaboration, Lambert chose his infinity tattoo as inspiration for his new pendant, “my infinity tattoo really represents what life is like for me at this stage. It is all about energy and the energy I get from my fans. When I am onstage and the fans feed me their enthusiastic energy, I am able to feed off of it and give it right back to them…it’s all about the energy flow.” Pennyroyal Silver’s founder Tim Foster echoes Lambert’s sentiment of energy exchange, “Adam is the first artist I worked with to release a second Signature Collection design and it’s great to be working with him again. The Signature Collection is all about connecting with the power of the fans to do something good and Adam’s infinity tattoo symbolizes exactly that connection and energy exchange.” The infinity pendant will benefit DonorsChoose.org which Lambert chose because, as he explains, “I have seen firsthand how the donations have benefited children in low-income schools, and my fans have done so much to help these kids. With the money from this pendant going directly to DonorsChoose.org, it will be another great help to the students that are in need.” Past Signature Collection artists include Jack Black, Jewel, Miranda Lambert, Colbie Caillat, Switchfoot and fellow American Idol alumni Jordin Sparks and Crystal Bowersox.

The Adam Lambert Infinity Signature Collection pendant will be available for a limited time. The pendant retails for $95 and will be available for purchase exclusively through www.pennyroyalsilver.com from September 25th to October 31st, 2010. Proceeds from the pendant will go directly to DonorsChoose.org. Orders ship in 3-5 weeks from the date ordered and the design will be retired after October 31st.

About Pennyroyal Silver: Pennyroyal’s Owner/Designer, Tim Foster, a music industry veteran-turned jewelry designer, created the Pennyroyal® Signature Collection to combine his passion for music and jewelry designs to benefit charities of all types. Artists who have contributed designs to the Signature Collection include Adam Lambert, Jack Black, Cobra Starship, Switchfoot, Miranda Lambert and Jewel, among others. Pennyroyal Silver has been featured in Nylon, People, Ok! and Signature LA Direct, among others. Previous Signature Collection pendants have benefited MusiCares, Surfrider Foundation, Nashville Flood Relief, The Red Cross and others. To date, the Signature Collection has raised over $60,000 for various charities. For more information, please visit www.pennyroyalsilver.com

About DonorsChoose.org: DonorsChoose.org is an online charity that makes it easy for anyone to help students in need. Since founding DonorsChoose.org in 2000, donors have given over $57,000,000 in funds to classrooms all across the country. For additional information and to donate to a classroom, please visit www.donorschoose.org

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