EngageSciences Raises $750K in Angel Funds and Announces a New Solution to the Social Media Marketing 'Elephant in the Room'

San Francisco, CA, September 30, 2010 --(PR.com)-- As the use of social networks like Facebook and Twitter continues to explode, marketers have been in search of tools to help drive social media marketing. With as many as one in six page views on the internet in some countries being Facebook, and social networks overtaking email in both the number of global users and minutes used in 2009, it has become essential for marketers to properly integrate social media into their digital marketing campaigns. The problem for many organizations has been that social media marketing is often a siloed activity, with one-off tactical initiatives to acquire followers, or the implementation of more benign strategies to 'join the conversation,' which have often not shown a clear return.

The pressure of hype around the social media channels has led some marketers to quietly mumble at meetings when it comes to discussing results. Phrases like 'increased engagement' and 'brand awareness' have been used by fleet footed marketers to paper over a lack of tangible, measurable results for social media marketing.

"Companies need to champion the interactions on social networks, and leverage what is being said on these networks to drive revenue and leads, both on the social networks themselves, and on corporate websites, blogs and affiliate sites," said the Elephant in the room. "Social media offers a unique forum for ongoing engagement, not just for attracting potential customers, but turning followers into fans, and then leveraging fans to attract more customers. If marketers start to do this and measure the results, then there is no need for me to be in the room with them anymore."

The EngageSciences platform, which will be released in public beta in November, offers marketers an easy tool for running social nurturing campaigns to attract customers, engage followers, and unleash them as fans, whilst measuring both specific social media marketing campaign goals and the aggregated engagement score across all activity. Companies can register their interest to participate in the free beta program via www.engagesciences.com.

"The power of social media to drive engagement and revenue through customer advocacy across multiple channels is unprecedented, it just isn't being done well today," said Richard Jones, CEO of EngageSciences. "We want to open up the social media marketing silo, and allow marketers to really benefit from what is going on across social networks. To do that marketers need to nurture their communities and that involves attracting potential customers with viral campaigns, as well as engaging followers through providing a new type of experience on brand pages, which must be both fun and informative. Then you can unleash those followers as fans, to help promote the companies products and services all over the social web. It is our goal to help marketers do that." The Elephant in the room could not be reached for further comment. He had already left the building.

About EngageSciences: 
The first social nurturing platform, EngageSciences helps marketers to deliver and run campaigns ready for the social web, turning followers into fans, and leveraging fan advocacy to drive revenue, brand awareness, generate leads and improve customer loyalty. EngageSciences was founded in 2009 and is headquartered in Oxford, United Kingdom. For more information, please visit www.engagesciences.com.

About TechCrunch Disrupt:
 TechCrunch Disrupt San Francisco (http://disrupt.techcrunch.com), is being held Sept 27-29 2010, at the San Francisco Design Center Concourse. TechCrunch Disrupt attracts over 1,500 leading technology innovators and investors and over 150 new startups. The format combines top thought-leader discussions with new product and company launches. Morning executive discussions debate the most timely disruptions in media, advertising and technology. Afternoons host the Startup Battlefield where 25 new companies will launch for the first time on stage, selected to present from more than 500 applications received from around the world. Another 100 early-stage startups will exhibit in Startup Alley. TechCrunch will award a $50,000 grand prize along with other award recognitions at the conclusion of the conference.

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