Christie’s Great Estates Conference in Toronto, Ontario, Energizes Affiliate Network with Introduction of Global Expansion Strategy by CEO Neil Palmer
Elite Corps of 150 Company Owners and Principals from 28 Countries in Attendance with Affiliate Host Harvey Kalles Real Estate Preview New Company Web Site and Forge Closer Ties to Christie’s Art Auction House. Isadore Sharp, Founder of the Iconic Four Seasons Hotels, Delivers Keynote Address on the Value of Branding.
New York, NY, October 02, 2010 --(PR.com)-- Branding was the conference theme that drew business principals and owners from the Christie’s Great Estates network to Toronto this week. Affiliates previewed the network’s global expansion strategy, viewed the company’s new Web site to be rolled out publically by year’s end, and learned how to better utilize the resources of the parent company, Christie’s, to build business through art and real estate introductions.
“The network is poised to catapult to the next level,” says Neil Palmer, Chief Executive Officer. “While fully supporting the current affiliate business model and emboldened by unparalleled support from our parent company, Christie’s International, Christie’s Great Estates will be expanding into new markets, offering the high-value programs and services that distinguish us from our competitors.”
Representing 28 countries—including New Zealand, Australia, Japan, Brazil, Uruguay, and the Caribbean—the program’s highlights included a keynote from Isadore Sharp, Founder and Chairman, Four Seasons. Addressing the audience at his flagship hotel in Toronto, Sharp told his story of how he nurtured his modest local brand into an esteemed international imprimatur.
“A brand carries with it a promise that you will deliver on very high expectations and adhere to a strong set of core values that you never compromise,” Sharp told the audience. “Values such as ethics and excellence and expertise that demonstrate the depth of your culture. This is how you benefit with your association with the prestigious Christie’s brand.”
Sharp’s comments artfully set the course for the following day’s business meetings, further highlighted by a presentation from Christie’s department of Estates, Appraisals, and Valuation. Head of European Estates based in London, Nick Orchard, and Tash Perrin, Senior Vice President from New York, both of Christie’s, explained the scope of opportunities for art and real estate to work in concert to best serve “synergistic client overlay”—an expression coined by Christie’s Great Estates Chairman, Nick Deeming, in his opening night welcoming remarks.
The agenda also featured the first ever Affiliate-of-the-Year Awards ceremony. The overall winner was Brown Harris Stevens in New York City with President Hall Willkie accepting the gavel-inspired trophy. The top honor was determined from the pool of winners from the three contest categories—large, medium, and small markets. Brown Harris Steven took top honors in the large category, while Ken Jacobs of Australia won in the medium-market judging, and Lila Delman Real Estate of Newport, Rhode Island, was the small-market winner.
To view the complete press release, visit http://www.christiesgreatestates.com/cms/news_center/toronto_sep24_2010.htm
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“The network is poised to catapult to the next level,” says Neil Palmer, Chief Executive Officer. “While fully supporting the current affiliate business model and emboldened by unparalleled support from our parent company, Christie’s International, Christie’s Great Estates will be expanding into new markets, offering the high-value programs and services that distinguish us from our competitors.”
Representing 28 countries—including New Zealand, Australia, Japan, Brazil, Uruguay, and the Caribbean—the program’s highlights included a keynote from Isadore Sharp, Founder and Chairman, Four Seasons. Addressing the audience at his flagship hotel in Toronto, Sharp told his story of how he nurtured his modest local brand into an esteemed international imprimatur.
“A brand carries with it a promise that you will deliver on very high expectations and adhere to a strong set of core values that you never compromise,” Sharp told the audience. “Values such as ethics and excellence and expertise that demonstrate the depth of your culture. This is how you benefit with your association with the prestigious Christie’s brand.”
Sharp’s comments artfully set the course for the following day’s business meetings, further highlighted by a presentation from Christie’s department of Estates, Appraisals, and Valuation. Head of European Estates based in London, Nick Orchard, and Tash Perrin, Senior Vice President from New York, both of Christie’s, explained the scope of opportunities for art and real estate to work in concert to best serve “synergistic client overlay”—an expression coined by Christie’s Great Estates Chairman, Nick Deeming, in his opening night welcoming remarks.
The agenda also featured the first ever Affiliate-of-the-Year Awards ceremony. The overall winner was Brown Harris Stevens in New York City with President Hall Willkie accepting the gavel-inspired trophy. The top honor was determined from the pool of winners from the three contest categories—large, medium, and small markets. Brown Harris Steven took top honors in the large category, while Ken Jacobs of Australia won in the medium-market judging, and Lila Delman Real Estate of Newport, Rhode Island, was the small-market winner.
To view the complete press release, visit http://www.christiesgreatestates.com/cms/news_center/toronto_sep24_2010.htm
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www.christiesgreatestates.com
Monique Sofo
+1 505 216 1411
www.christiesgreatestates.com
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