Innovation Direct™ Enjoys Successful Participation in 2010 ERA D2C Convention

Miami, FL, October 03, 2010 --(PR.com)-- Innovation Direct™, a South Florida-based leader in intellectual property licensing for over a decade, is pleased to announce its successful participation in the 2010 edition of the Electronic Retailing Association's Direct To Consumers Convention (ERA D2C). The show took place September 22nd and 23rd at the Wynn Hotel in Las Vegas, Nevada.

There was a substantial buzz on the exhibit floor during the two days of the event, and Innovation Direct™ trade show representative found that a number of companies were extremely receptive to the idea of receiving invention information from Innovation Direct™ on an ongoing basis through the Innovation Direct To Industry™ program.

A number of direct response heavyweights were present at the event as exhibitors, and Innovation Direct™ was able to solidify previously established relationships in some cases, and lay the groundwork for new ones in other instances.

"The ERA Show has annually been one of our most productive for many years," commented Peter Doran, Innovation Direct™'s Managing Director. "Considering the direct response industry looks to a constant new flow of new products as its lifeline, we are not surprised that we typically find so many companies to be extremely receptive to establishing a relationship with us so they can review the many inventions on our roster."

Innovation Direct™ trade show representatives also conducted a face-to-face meeting that was previously scheduled with the contact individual for one of companies in Innovation Direct™'s Innovation Direct To Industry™ program. The manufacturer, which specializes in household and personal wellness products that are environmentally friendly, communicated great interest in continuing the business relationship with Innovation Direct™ and expressed hope that some successful products will eventually flourish out of the ongoing interaction.

Innovation Direct™ representatives will begin the process of conducting follow-up with the companies met at ERA D2C as soon as possible, and will subsequently begin to hand select groups of new product concepts from its database that fit the manufacturer's stated criteria.

About Innovation Direct™: Miami, Florida-based Innovation Direct™ has been a leader in the field of new product licensing and intellectual property transfer for more than a decade.

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