Innovation Direct™ Augments Social Media Presence in Anticipation of Business Model Enhancement

Miami, FL, October 03, 2010 --(PR.com)-- Innovation Direct™, a South Florida-based leader in the intellectual property field for over a decade, is pleased to announce that it has augmented its online social media presence in anticipation of the imminent debut of a new aspect of its business model. The company has recently established accounts on social media sites Facebook and Twitter, and will be utilizing both platforms to provide its current and prospective clientele with updates on a variety of company-related matters, including the progress of inventions on its roster.

Content to be posted on the aforementioned sites will include daily posts from the Innovation Direct™ Blog, a frequently updated accounting of the work Innovation Direct™ performs on behalf of its inventor clients and that appears on the company's official website, www.innovationdirectonline.com; press releases detailing current and future company matters; and updates and photographs from trade show events that Innovation Direct™ participates in on behalf of its client base.

"Social media sites such as these have become almost an indispensable part of a company's overall communication, marketing, and publicity strategies in this day and age," commented Peter Doran, Innovation Direct™'s Managing Director. "We feel that the immediacy of such platforms particularly suits our business and industry, where so many things can change and evolve on a daily basis with a number of the concepts that we represent."

In addition to using the online vehicles as a vital communication tool, Innovation Direct™ hopes to significantly expand the inventor community's awareness of its services, which include the creation of high quality promotional material for inventions and new product ideas and extensive representation for these concepts at industry-leading trade shows.

Innovation Direct™ has taken the steps of establishing accounts on Facebook and Twitter in anticipation of the debut of a new aspect of its business model that will see them offering high quality patent management services to inventors whose ideas are already in either patent pending or patent granted status through the United States Patent and Trademark Office.

About Innovation Direct™: Miami, Florida-based Innovation Direct™ has been a leader in the field of new product licensing and intellectual property transfer for more than a decade.

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