The Wright Scoop Launches Book – Seven Steps to Grow Green Market Share
Richmond VA based The Wright Scoop – Sylvia Hoehns Wright, nationally recognized eco-advocate, contributing writer and communications specialist, launches book, Seven Steps to Grow Green (planet & profit) Market Share.
Richmond, VA, October 05, 2010 --(PR.com)-- Richmond VA based The Wright Scoop – Sylvia Hoehns Wright, nationally recognized eco-advocate, contributing writer and communications specialist, has launched a book, Seven Steps to Grow Green (planet & profit) Market Share. To review or order, link to web site http://www.lulu.com/product/paperback/seven-steps-to-grow-green-market-share/12934131.
Seven Steps to Grow Green (planet & profit) Market Share
Through sharing her scoop – who, what, when, where, why, how and benefits of "growing green (profit/planet)" market share, in her book - Seven Steps to Grow Green (planet & profit) Market Share, Wright – as well as other Industry professionals provide tips related to identifying a niche, developing sustainable business strategies and implementing communication activities that "grow green" market share - not simply mechanics but those proven to create niche presence.
“Interacting with nation-wide Industry personalities and events,” says Wright, “I’ve identified 'greening tips' and strategies, publishing topical columns as well as workshop style publications. The purpose of my ‘little green marketing book’ is to provide a more easily understood guideline; a guideline which hopefully will become as well-known for its value as the Strunk and White ‘little style book’, the Elements of Style.”
Words of Praise for Wright's Work
“As a former educator, I’ve observed as Wright emphasizes, an image – brand must be relevant, avoid loss of market share through attrition, while placing emphasis on eco-greening aspects of the product or service provided." - Leonard O. Morrow, PhD, retired botanist and horticulturist
“Wright’s topic, Creating a Brand Name You, is right on target with our objective of improving communication within our department.” VA Housing Development Authority.
“For the ‘original Green industry’ it’s more important now than ever before to communicate effectively with our ever-changing end consumer - staying relevant to emerging generations of customers will be one of our biggest tasks over the next decade. Ideas abound in Sylvia Wright’s research as she profiles some of the best marketers and communicators in the business, bringing fresh takes and new approaches to attracting and engaging customers.” – Bill Calkins, business manager at Ball Horticultural Company in West Chicago, Illinois.
Project Back Ground
For more than two years ago, Wright gathered Industry data through interviews, distribution of a survey and ongoing interactive columns. As a result, in her book - The ABCs of Green Industry Communications: assess, brand & communicate – she emphasized what worked yesterday, may not work today and what works presently, may not continue to work. In her newly launched book - Seven Steps to Grow Green (planet & profit) Market Share – her focus is "planet" as the factor which influences eco-efficient products and services, not simply sustainable but leading edge branded images easily identified by consumers.
Career History
Aware present-day markets require you don’t simply sell your work but your self, through soliciting assignments, networking and gaining credentials through education and experience, Sylvia Hoehns Wright is presently a nation-wide recognized brand, "green" writer and Industry advocate. A former tech/business communications specialist, she transitioned an avocation into an environmental vocation encouraging all to "go green," move from eco-weak to eco-chic. As a result, she is the recipient of the "Turning America from Eco-weak to Eco-chic Award."
“Sylvia’s eco-chic advocacy embodies every aspect of the consumer educational campaign we hoped to inspire,” said Den Gardner, executive director of Project EverGreen, www.projectevergreen.com.
A multi-sector advocate, Wright was highlighted as a "green writer" during the 2008 VA Press Women’s conference. She contributes columns and articles to Green Profit, Today’s Garden Center, The Office, Journal of Systems Management, and GRA Work magazines; Richmond Times Dispatch and Mid-Atlantic Grower newspapers, and VA BBB & Information Executive newsletters; blogs for Build Green TV, and provides a syndicate style eco-chic home and garden column. She also provided speeches/workshops for the DC Green Festival, VA Dept. Housing Authority, Charlottesville and Richmond Assoc. Information Technology Professionals, International Assoc. of Business Communicators, Society of PR Professionals, Society of Design Administration, and Industry short courses/conferences. Recently, she provided her topic Create a Brand Name, you for the International Floriculture Expo – http://www.floriexpo.com/10/public/SpeakerDetails.aspx?FromPage=Calendar.aspx&ContactID=8654.
To acquire Wright's assistance for your "greening" activities, see web site www.TheWrightScoop.com or contact Sylvia@TheWrightScoop.com or call 804-672-6007.
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Seven Steps to Grow Green (planet & profit) Market Share
Through sharing her scoop – who, what, when, where, why, how and benefits of "growing green (profit/planet)" market share, in her book - Seven Steps to Grow Green (planet & profit) Market Share, Wright – as well as other Industry professionals provide tips related to identifying a niche, developing sustainable business strategies and implementing communication activities that "grow green" market share - not simply mechanics but those proven to create niche presence.
“Interacting with nation-wide Industry personalities and events,” says Wright, “I’ve identified 'greening tips' and strategies, publishing topical columns as well as workshop style publications. The purpose of my ‘little green marketing book’ is to provide a more easily understood guideline; a guideline which hopefully will become as well-known for its value as the Strunk and White ‘little style book’, the Elements of Style.”
Words of Praise for Wright's Work
“As a former educator, I’ve observed as Wright emphasizes, an image – brand must be relevant, avoid loss of market share through attrition, while placing emphasis on eco-greening aspects of the product or service provided." - Leonard O. Morrow, PhD, retired botanist and horticulturist
“Wright’s topic, Creating a Brand Name You, is right on target with our objective of improving communication within our department.” VA Housing Development Authority.
“For the ‘original Green industry’ it’s more important now than ever before to communicate effectively with our ever-changing end consumer - staying relevant to emerging generations of customers will be one of our biggest tasks over the next decade. Ideas abound in Sylvia Wright’s research as she profiles some of the best marketers and communicators in the business, bringing fresh takes and new approaches to attracting and engaging customers.” – Bill Calkins, business manager at Ball Horticultural Company in West Chicago, Illinois.
Project Back Ground
For more than two years ago, Wright gathered Industry data through interviews, distribution of a survey and ongoing interactive columns. As a result, in her book - The ABCs of Green Industry Communications: assess, brand & communicate – she emphasized what worked yesterday, may not work today and what works presently, may not continue to work. In her newly launched book - Seven Steps to Grow Green (planet & profit) Market Share – her focus is "planet" as the factor which influences eco-efficient products and services, not simply sustainable but leading edge branded images easily identified by consumers.
Career History
Aware present-day markets require you don’t simply sell your work but your self, through soliciting assignments, networking and gaining credentials through education and experience, Sylvia Hoehns Wright is presently a nation-wide recognized brand, "green" writer and Industry advocate. A former tech/business communications specialist, she transitioned an avocation into an environmental vocation encouraging all to "go green," move from eco-weak to eco-chic. As a result, she is the recipient of the "Turning America from Eco-weak to Eco-chic Award."
“Sylvia’s eco-chic advocacy embodies every aspect of the consumer educational campaign we hoped to inspire,” said Den Gardner, executive director of Project EverGreen, www.projectevergreen.com.
A multi-sector advocate, Wright was highlighted as a "green writer" during the 2008 VA Press Women’s conference. She contributes columns and articles to Green Profit, Today’s Garden Center, The Office, Journal of Systems Management, and GRA Work magazines; Richmond Times Dispatch and Mid-Atlantic Grower newspapers, and VA BBB & Information Executive newsletters; blogs for Build Green TV, and provides a syndicate style eco-chic home and garden column. She also provided speeches/workshops for the DC Green Festival, VA Dept. Housing Authority, Charlottesville and Richmond Assoc. Information Technology Professionals, International Assoc. of Business Communicators, Society of PR Professionals, Society of Design Administration, and Industry short courses/conferences. Recently, she provided her topic Create a Brand Name, you for the International Floriculture Expo – http://www.floriexpo.com/10/public/SpeakerDetails.aspx?FromPage=Calendar.aspx&ContactID=8654.
To acquire Wright's assistance for your "greening" activities, see web site www.TheWrightScoop.com or contact Sylvia@TheWrightScoop.com or call 804-672-6007.
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The Wright Scoop
Sylvia Hoehns Wright
804-672-6007
www.TheWrightScoop.com
Sylvia Hoehns Wright
804-672-6007
www.TheWrightScoop.com
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