Is Medik8® Now Chasing Men with Its Oil-Free Antioxidant Blue Aox™?

London, United Kingdom, October 06, 2010 --(PR.com)-- Hot on the heels of popular demand, this revolutionary water based serum was developed by Medik8 scientists to address the needs of oilier and problem skin types who want stable antioxidant serums but not in an oil based format. In the process of consumer trials with Blue AOX™, Medik8 have stumbled upon a hit format for men. Focus group data revealed that men prefer non greasy products that make skincare hassle free. More than prefer, the male participants will simply not use oil based products. Blue AOX™ was always developed with the specific goal of going oil- free but without realising the enormity of the male bias to this format.

Men generally have greasier skin than women and daily shaving can leave skin sensitive and irritated as a result of dehydration. A quick "splash" of Blue AOX™, containing niacinamide (anti-inflammatory) and beta-glucan (wound- healing), helps to calm skin inflammation, assist in cell restoration to keep the skin hydrated and in the best possible condition. All of this reduces in-grown hairs and shaving rashes while delivering probably the greatest degree of antioxidant protection from any skincare product in the world.

Blue AOX™ principally contains chirally correct copper PCA - an antioxidant 40 times stronger than the well known free radical scavenger, vitamin C. Great for men wanting to compete in the tug of war of youth as it’s quick and easy to apply, absorbs immediately and helps fight the primary cause of skin ageing.

The outstanding and highly stable antioxidant protection offered by Blue AOX™ is the result of extensive research and development following the hugely successful and ongoing Firewall® research project. Medik8 hold several patents to this scientific knowledge meaning that Blue AOX™ technology is exclusive to Medik8 skincare and is the only product utilising such skin science.

Medik8 are targeting men in their thirties and beyond with the message that keeping those rugged good looks has never been more hassle-free.

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Note to editors:

Medik8 is the skincare brand of UK biotechnology company Pangaea Laboratories Ltd.

Founded in 1999 by pharmacologist Elliot Isaacs, Pangaea has always maintained high standards of scientific research, and all their products are developed with the aim of delivering cutting edge cosmetic technology to the public.