General Mills, Inc.’s Qué Rica Vida Sponsors Exclusive ¡Parranda!
Miami Beach event kicks off Blogalicious Weekend, the premier multicultural blogger conference in the U.S.
Miami Beach, FL, October 06, 2010 --(PR.com)-- The savviest and most influential multicultural bloggers in the country will be treated to a ¡Parranda!, an ultra-hip, non-stop fiesta with Latino flavor.
The Oct. 8 event’s Title Sponsor is Qué Rica Vida -- a General Mills platform aimed at empowering Latina women through Hispanic-inspired recipes and tips on family, education and health -- in conjunction with three nationally recognized Latina blog publishers: Ana Flores of SpanglishBaby (http://SpanglishBaby.com), Melanie Edwards of ModernMami (http://ModernMami.com), and Carrie Ferguson Weir of Tiki Tiki Blog (http://TikiTikiBlog.com).
“With Qué Rica Vida’s generous support and genius party-planning, we have put together a Blogalicious Weekend Party that will forever be remembered,’’ Ferguson Weir said. “We will showcase the Miami Latino flavor for Blogalicious attendees and promise they won’t want to sit down all night.’’
The party will begin at 9:00 p.m. Oct. 8 at the exclusive SET Miami Beach club. Attendees can expect gift-filled bags and giveaways from sponsors, delicious desserts, ¡Parranda! signature cocktails and non-stop music.
“Qué Rica Vida’s mission is to be una amiga para siempre or a friend for life to consumers. The three bloggers sponsoring this event have become wonderful friends to the Qué Rica Vida platform and we are excited to support them by sponsoring this party,’’ said Kim Bow Sundy, senior manager of PR and Multicultural Marketing for General Mills.
Sponsoring ¡Parranda! (which means “big party” in Spanish) continues the outreach and relationship building General Mills began earlier this year when the company invited more than 30 Latina bloggers to the Miami re-launch of QuéRicaVida.com and hosted Latina bloggers in the Betty Crocker Kitchens at company headquarters in Minneapolis. General Mills also is sponsoring bloggers at this year’s Blogalicious conference.
“This is the premier multicultural blogger conference in the country and when we asked key influencers where our company should be, everyone told us this conference was not to be missed!’’ Bow Sundy said.
And neither is ¡Parranda!
All Blogalicious Weekend attendees are invited to attend ¡Parranda! Attendance is limited to 200 and registration is required. To RSVP visit the event site: http://parranda.eventbrite.com
About ¡Parranda!
¡Parranda! makes its debut at the Second Annual Blogalicious Weekend, connecting influential bloggers, women with social media smarts, and savvy techies in a joyful, Latin-style party atmosphere. The site is http://www.parrandaparty.com/
About Blogalicious Weekend
Blogalicious was founded by Mamalaw.com bloggers, Nadia Jones, Nyasha Smith and Stacey Ferguson, three practicing attorneys, to celebrate diversity in social media. This year’s event takes place Oct. 8 to 10 at the Ritz-Carlton, Miami Beach.
About General Mills
One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.
About Qué Rica Vida
Now in its fifth year, the Qué Rica Vida initiative is an important resource designed to provide Latina moms with culturally relevant lifestyle information and expert advice on Education, Holiday Occasions, Health & Wellness and Family - issues of great importance to Hispanic families in America. The program was developed by General Mills to help the Hispanic mother succeed in creating a healthier, easier, richer life for her and her family. The cornerstone of the Qué Rica Vida initiative is its free quarterly lifestyle magazine and website of the same name, www.quericavida.com
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The Oct. 8 event’s Title Sponsor is Qué Rica Vida -- a General Mills platform aimed at empowering Latina women through Hispanic-inspired recipes and tips on family, education and health -- in conjunction with three nationally recognized Latina blog publishers: Ana Flores of SpanglishBaby (http://SpanglishBaby.com), Melanie Edwards of ModernMami (http://ModernMami.com), and Carrie Ferguson Weir of Tiki Tiki Blog (http://TikiTikiBlog.com).
“With Qué Rica Vida’s generous support and genius party-planning, we have put together a Blogalicious Weekend Party that will forever be remembered,’’ Ferguson Weir said. “We will showcase the Miami Latino flavor for Blogalicious attendees and promise they won’t want to sit down all night.’’
The party will begin at 9:00 p.m. Oct. 8 at the exclusive SET Miami Beach club. Attendees can expect gift-filled bags and giveaways from sponsors, delicious desserts, ¡Parranda! signature cocktails and non-stop music.
“Qué Rica Vida’s mission is to be una amiga para siempre or a friend for life to consumers. The three bloggers sponsoring this event have become wonderful friends to the Qué Rica Vida platform and we are excited to support them by sponsoring this party,’’ said Kim Bow Sundy, senior manager of PR and Multicultural Marketing for General Mills.
Sponsoring ¡Parranda! (which means “big party” in Spanish) continues the outreach and relationship building General Mills began earlier this year when the company invited more than 30 Latina bloggers to the Miami re-launch of QuéRicaVida.com and hosted Latina bloggers in the Betty Crocker Kitchens at company headquarters in Minneapolis. General Mills also is sponsoring bloggers at this year’s Blogalicious conference.
“This is the premier multicultural blogger conference in the country and when we asked key influencers where our company should be, everyone told us this conference was not to be missed!’’ Bow Sundy said.
And neither is ¡Parranda!
All Blogalicious Weekend attendees are invited to attend ¡Parranda! Attendance is limited to 200 and registration is required. To RSVP visit the event site: http://parranda.eventbrite.com
About ¡Parranda!
¡Parranda! makes its debut at the Second Annual Blogalicious Weekend, connecting influential bloggers, women with social media smarts, and savvy techies in a joyful, Latin-style party atmosphere. The site is http://www.parrandaparty.com/
About Blogalicious Weekend
Blogalicious was founded by Mamalaw.com bloggers, Nadia Jones, Nyasha Smith and Stacey Ferguson, three practicing attorneys, to celebrate diversity in social media. This year’s event takes place Oct. 8 to 10 at the Ritz-Carlton, Miami Beach.
About General Mills
One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.
About Qué Rica Vida
Now in its fifth year, the Qué Rica Vida initiative is an important resource designed to provide Latina moms with culturally relevant lifestyle information and expert advice on Education, Holiday Occasions, Health & Wellness and Family - issues of great importance to Hispanic families in America. The program was developed by General Mills to help the Hispanic mother succeed in creating a healthier, easier, richer life for her and her family. The cornerstone of the Qué Rica Vida initiative is its free quarterly lifestyle magazine and website of the same name, www.quericavida.com
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Contact
¡Parranda! Party
Carrie F. Weir + Melanie Edwards + Ana Flores
347.762.2452
www.parrandaparty.com
Carrie F. Weir + Melanie Edwards + Ana Flores
347.762.2452
www.parrandaparty.com
Contact
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