Small Group Adventure Tour Operator Gap Adventures Offers 10% Discount This 10/10/10 Encouraging Travellers to Gift the Right to 20/20 Sight

Toronto, Canada, October 09, 2010 --(PR.com)-- Gap Adventures is launching a worldwide 10% sale for 10/10/10 inviting travellers to Do The Right Thing and donate some or all of the discount to reduce avoidable blindness in the developing world.

The unique promotion will run from Friday to Monday across the 10/10/10 weekend offering 10% off all small group adventures for all travellers quoting promo code 101010. By donating as little as $50, less than 10% of the cost of a tour, Gap Adventures will be able to create a little more happiness and gift back someone’s vision through their non-profit foundation, Planeterra.

Thanks to donations from Gap Adventures travellers and staff, Planeterra was able to fund a recent Eye Camp in Amdo Province of Tibet that restored the sight of 207 people aged 7 to 95. Planeterra’s eye camps began in Tibet as the region has one of the highest rates of preventable blindness in the world.

The eye camps are particularly close to the hearts of those at Gap Adventures, since these simple surgeries are one of the most cost-effective ways to reduce poverty and dramatically improve the quality of life for those treated. With work on the Tibetan eye camp completed for this year, funds raised through ‘10% for 10/10/10’ will help expand Planeterra’s work and give the gift of 20/20 sight by building and supporting a permanent eye clinic in Cambodia.

With World Sight Day on October 14 2010, Gap Adventures challenges travellers to follow in their footsteps and Do the Right Thing donating some or all of the money they save on the 10% discount and help gift the right to 20/20 sight: http://www.planeterra.org/pages/projects/19.php?id=44

The ten per cent sale will launch at 10am (EST) on Friday 8 October 2010 and will run throughout the weekend, finishing at 23.59 (EST) on Monday 11 October 2010. To receive 10% discount either book online at gapadventures.com or call 1 888 800 4100 and quote promo code 10-10-10.

To donate money to the Cambodian eye camp project please visit: http://www.planeterra.org/pages/projects/19.php?id=44

For more information on the Tibetan Eye Camp please visit: http://www.planeterra.org/pages/projects/19.php?id=10

Terms and Conditions:
10% off all small group adventure holidays group travel quoting promo code 10-10-10 booked between 10:00 (EST) October 8, 2010 and 23:59 (EST) October 11, 2010. Valid for new tour bookings only, is not applicable to independent tours, Discovery Adventures, ACV, Canada Goose, Expedition tours or my own room, airfare, hotel bookings or other in-country services. Cannot be combined with any other offers or discounts.

About Gap Adventures
Gap Adventures is a world leader in the adventure travel industry offering small group adventures on all seven continents and beyond to more than 100,000 global travellers annually. The award-winning trips, which focus on culture, nature and active travel, are ideal for those with a sense of adventure – people who want to leave the beaten path and authentically immerse themselves in a local culture or environment to experience the real world in a sustainable manner. Demonstrating its ongoing cultural, social and economic commitment to responsible tourism, Gap Adventures established the Planeterra Foundation, as a way the company and its passengers can give back to the communities visited. For more information, please visit www.gapadventures.com and www.planeterra.org

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