Farm Sanctuary Gets a Sweet Deal from Rescue Chocolate

New York, NY, October 10, 2010 --(PR.com)-- Chickens, cows, pigs, and goats will be the beneficiaries this month, as Rescue Chocolate has named Farm Sanctuary to be its fundraising partner for October 2010. The chocolate company designates a different animal rescue organization each month to be the recipient of its net profits.

Farm Sanctuary is based in Watkins Glen, NY, and was founded in 1986. In addition to offering sanctuary to abused and neglected farm animals, the group is involved in educational efforts on a variety of issues. For example, it advocates against the use of cruel confinement methods on industrial factory farms. It informs consumers of the link between a vegetarian lifestyle and good stewardship of the environment. And it campaigns against the suffering and slaughter-for-meat of “downers,” animals that are too sick to stand up.
The group also welcomes visitors and volunteers at its two farm shelters (in New York and California), and encourages adoption prospects for its resident animals.

Rescue Chocolate founder, Sarah Gross, said past beneficiaries of her company have focused on dogs and cats. “But there are other animals that need rescuing too,” she said. “I know a lot of the people involved in the farm sanctuary movement, and what they are doing is invaluable. I’m so happy to be able to support them.”

Currently her company offers 5 flavors of chocolate bars and 2 truffle collections. The names of the products highlight various topics within the realm of animal activism. For example, consumers can sample Peanut Butter Pit Bull (attempting to rehabilitate the image of a maligned breed), Foster-iffic Peppermint (urging volunteers to foster homeless animals from their local shelters), Mission Feral Fig (calling for humane management of feral cat colonies), and The Fix (advocating spay/neuter operations to combat pet overpopulation).

But Rescue Chocolate emphasizes that its products are not just feel-good conscience-stroking vehicles for customers. “Our chocolate bars and truffles are handcrafted using traditional Belgian techniques,”Gross said. “So they taste so much better than the mass-produced bars of chocolate you can get at a drugstore. And we appeal to specialized market segments too, because everything is vegan, kosher,and packaged in eco-friendly materials.”

For further information on Rescue Chocolate, visit www.rescuechocolate.com. For more information about the work of Farm Sanctuary, go to www.farmsanctuary.org.

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