Shop AKIRA: Shop Beautiful. Live Beautiful.

Los Angeles, CA, October 12, 2010 --(PR.com)-- The Beautiful Day Foundation, the organization raising awareness about breast cancer, known for outreaching at college and high school campuses and educating young women will benefit from the online retail sales made on ShopAKIRA.com. AKIRA, the Chicago-based clothing retailer, is generously donating a portion of all online sales made in October to benefit the Foundation and their ongoing Breast Cancer Awareness programs. The online store retails stylish women’s apparel, shoes and accessories.

ShopAKIRA.com offers fashionable pieces from AKIRA’s own Black Label, House of Harlow, Aryn K, Hunter, Sam Edelman, Motel and Jeffrey Campbell. Shoppers are encouraged to use the code BEAUTIFUL10 during checkout, which will not only help benefit the Beautiful Day Foundation but also offer shoppers 10% off their entire purchase. Additionally, ShopAKIRA.com provides Free Standard Shipping on orders of $150 or more, allowing shoppers to save and contribute to charity. AKIRA has also partnered up with Seychelles Footwear, who will match the proceeds earned from ShopAKIRA.com’s October sales.

The Beautiful Day Foundation is excited to announce this shopping event. Ayako Lopez, the Foundation’s Director of Special Events, stated, “BDF is thrilled to be working with AKIRA. We look forward to promoting this at all of our campus events this October.” The Beautiful Day Foundation will be kicking off their October Campus Tour at UC Irvine’s iHealth Fair and will be having a Pan-Hellenic Organization “Live Beautiful” Event at UC San Diego, as well as events at Loyola Marymount University, CSU Long Beach, CSU Los Angeles and local high schools. The proceeds of the ShopAKIRA.com and Seychelles donation will help expand the Foundation’s efforts in raising awareness and education about breast health to young women across the globe.

About AKIRA
AKIRA first opened in 2002 as a single Women's Clothing store in trendy Wicker Park/Bucktown and is equally owned by Erikka Wang, Jon Cotay, and Eric Hsueh. Over the years, AKIRA has expanded to over 10 stores with more on the way. AKIRA now offers a full-line of Women and Men's Clothing, Footwear, and Accessories.

About the Beautiful Day Foundation
The Beautiful Day Foundation is a not-for-profit organization dedicated to raising awareness and providing breast cancer education to young women across the globe. The organization brings professionals who know and people who care together to provide the information and support that young women need to fight this disease with courage and strength. The Beautiful Day Foundation is a fresh voice in helping young women with breast cancer face each day's challenges with grace, humor, and style.

The Beautiful Day Foundation was founded in 2005 by Daylani Santos Röllich, a young woman from the Los Angeles area, who battled breast cancer and envisioned a way to educate other young women about the challenges of cancer and ways to live today, each day, every day as a "Beautiful Day".

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