Digital Retail Direct Ltd Launches FlipFlopsCity.com

London, United Kingdom, October 13, 2010 --(PR.com)-- UK retail company Digital Retail Direct Ltd today unveiled it's flagship internet based store FlipFlopsCity.com. The new site targeting the UK market allows consumers to procure flip flops at all times of the year.

FlipFlopsCity.com is a niche site that sells flip flops and associated accessories such as flip flop socks all year round, not just during the customary Spring and Summer seasons. The site is able to offer year round product lines from reputable as well as new suppliers located right across the globe, from South America, North America, Asia, Australasia and Europe.

Flip flops have become a must have item with people jetting off to hot climates during the winter months. Digital Retail Direct saw a space in the market for a boutique site that specialised in an expansive variety of flip flops and was able to provide products year round. The launch of the website empowers customers to select from a wider variety of product lines out of the conventional season cycle.

Marketing Director Alistair Dodds says "With people jetting off on cheap long haul flights in search of the sun we felt it imperative that they should be able to source a broad assortment of quality flip flops in a specialised boutique location before they go. The site gives customers the possibility to browse through all the latest and best styles from fresh designers right up to the large surf labels 365 days a year when the typical high street stores have long ended stocking flip flops for the season. We believe the sites contribution fills a space in the market and is set to become an attractive destination for beach lovers year round."

Digital Retail Direct Ltd is a UK company currently operating two online boutique targeted shopping sites. Founded in 2010 the business is committed to sourcing quality surf branded products from around the Planet and delivering them for sale to their end users in the UK and Europe.

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