"Hat Lady" Anne Ballard Hosts MiniCo Webinar to Help Self-Storage Businesses Convert Prospectives Into Customers

Phoenix, AZ, October 13, 2010 --(PR.com)-- Universal Management Company president and founder M. Anne Ballard will host a free webinar for self-storage professionals on November 10, 2010, entitled “Converting Your Traffic, Calls and Walk-Ins into Move-Ins.” A veteran self-storage management professional known throughout the self-storage industry as “the hat lady,” Ms. Ballard will address techniques for improving and measuring conversion ratios. Topics will include the following:

· The four magic questions
· How to sell on the phone and in person
· Techniques for closing the sale
· The importance of conversion ratios
· Improving revenue by tracking and measuring conversion ratios
· The importance of traffic source

A longtime top operator in the self-storage industry, Universal Management Company offers self-storage business owners the benefits of the company’s extensive industry experience as well as professional, unbiased management services. Ms. Ballard is a frequent speaker at self‑storage industry conventions and workshops, and she is a regular contributor to the “Mini‑Storage Messenger,” “Self‑Storage Almanac,” and other self-storage publications. Her latest book is “The Hat Lady Speaks: Marketing Self-Storage.”

“Converting Your Traffic, Calls and Walk-Ins into Move-Ins” is part of the ongoing Mini-Storage Messenger Self-Storage Webinar Series, which offers informative monthly webinars free of charge to self-storage professionals and other individuals. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the “Mini-Storage Messenger,” the leading monthly trade magazine covering the global self-storage industry. Other publications include “Self-Storage Now!,” “Mobile Self-Storage Magazine,” “RV & Boat Storage Today,” “Self‑Storage Canada,” the “Self-Storage Almanac,” the “Self-Storage Development Handbook,” and the “Self‑Storage Buyer’s Guide.”

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Universal Management Company – www.universalmanagementcompany.com

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