Link Exchange Improvement via Anchor Text Diversity

London, United Kingdom, January 18, 2007 --(PR.com)-- Link exchange and its results depend upon the results of a test that is done by search engines to see if the links are acquired in a natural or unnatural way. The DesktopMoney LTD team has tested out the strategy to make anchor texts and the whole link building look natural, even in case automatic link building solutions are used.

A common mistake in the attempt to get 1st position in search engines is using keywords as anchor text of backlinks and not diversifying them. But for search engines it looks super unnatural if all the anchor texts of backlinks are the same. Search engines 'think' that if site gained backlinks naturally, at least some anchor texts should be: 'click here', 'click this link', 'here', 'more info here', 'learn more about it here'.

How to make anchor texts look natural for search engines?

DesktopMoney LTD team's tests show that if a portion of anchor text backlinks  have not only keywords, but also typical fucntional words like 'click here', 'learn more here' and other *junk* words that inevitably appear when you get backlinks naturally. For example, to get good position for 'car loans'; in your place you would use these anchor texts: 'car loans', 'good car loans', 'car loans here', 'click this link'. Surely, making an accent on keywords is important. But it is also vital to make them look natural.

Ideal percentage?

Search engines will never disclose the percentage of links that should have 'click here' and other 'junk' words inside. That is why it is impossible to even try to find ideal percentage. It is recommended to mimic real life. According to the experience of DesktopMoney LTD, from 5 to 30% of natural backlinks contain 'junk' words. Deciding how many links should have keywords in anchor text lies on the shoulders of website owners.

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