Using CRM to Beat the Recession

Carlsbad, CA, October 15, 2010 --(PR.com)-- Using CRM to beat the recession may be the best way to ensure the sustainability and even growth of your business in these trying times. Business Review Europe speaks to John Everhard, technical director of Pegasystems Europe to understand the importance of the software.

“The old data-centric CRM is being challenged by Pegasystems’ innovative software solutions that can guide, understand, predict and learn from customer needs and interactions,” John Everhard explains. “These next generation ‘intelligent’ solutions offer many advantages such as flexible and intuitive handling of specific customer enquiries and automated decision making capabilities.”

Pegasystems is the leader in business process management and a leading provider of CRM solutions, helping organisations enhance customer loyalty, generate new business, and improve productivity through its services.

“Displaying data onto a screen for agents to pick-out the meaningful elements does not in itself provide relationship management,” says Everhard. “Relationships are built on the excellent execution of the processes that address a customer’s requirements in a useful, easy, timely and enjoyable way.

To read more click here.

About Business Review Europe

Business Review Europe is a leading digital media source of news and content for C-level executives across European industry. Business Review Europe is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Business Review Europe is headquartered in Norwich, UK. For more information, contact +44 01603 217530 or visit www.businessrevieweurope.eu

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