New STRAT Article: The Future of Mobile and Tablet Publishing

New Britain, CT, October 17, 2010 --(PR.com)-- In the October 2010 issue of the STRAT online newsletter, research editor Meredith Dias discusses the possibilities and pitfalls of the mobile and tablet publishing sectors. Drawing upon results of a recent STRAT survey about iPhone and iPad editions, as well as the results of the recent Harrison Group/Zinio survey, Dias attempts to differentiate between rational analysis and hype.

With smartphone use skyrocketing, more and more publishers are developing mobile content. The popularity of the Apple iPad has led some publishers to develop specialized iPad editions of their magazines. Dias cautions publishers to weigh the pros and cons carefully before doing the same. She includes comments from several publishers in various stages of mobile and tablet edition planning.

Ultimately, Dias says, it is important to "filter out the hype from the hard numbers and rational analysis. Allowing ourselves to become blinded by hype," she warns, "could prove disastrous to our bottom line."

To read this article, visit http://publishinghelp.com/strat.

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