Ford Motor Company Gives an Exclusive Look Into Their Business Strategies and Lean Manufacturing Programs in October’s Issue of Business Review USA
San Diego, CA, October 19, 2010 --(PR.com)-- Business Review USA, the top digital media source for American business news, speaks to Bennie Fowler, Group Vice President of Global Quality and New Model Launches for Ford Motor Company. He discusses the company’s need to focus more attention on customer needs, while driving a Global Product Development System to improve efficiency on the shop floor.
The October cover story discusses how Ford Motor Company is molding their new product in line with innovative technology and customer needs and requirements. As a result of their virtual technology, the company has cut time-to-market by eight to 14 months, depending on the vehicle program.
“It all starts in the virtual world,” Fowler says. “We begin with the product attributes that the customer told us are important, such as fuel economy, lower emissions, safety features and craftsmanship. These attributes are designed into the vehicle at the start of the product program. They are validated in the virtual engineering lab. Depending on the model, up to 40,000 design standards are checked on a computer screen before the vehicle moves on to the next stage of development.”
About Business Review USA
Business Review USA is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout the United States. Business Review USA is a regionally dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds, and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.
Business Review USA is headquartered in San Diego, California, with an additional office in Boston. For more information, contact 1-760-827-7800 or visit www.BusinessReviewUSA.com.
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The October cover story discusses how Ford Motor Company is molding their new product in line with innovative technology and customer needs and requirements. As a result of their virtual technology, the company has cut time-to-market by eight to 14 months, depending on the vehicle program.
“It all starts in the virtual world,” Fowler says. “We begin with the product attributes that the customer told us are important, such as fuel economy, lower emissions, safety features and craftsmanship. These attributes are designed into the vehicle at the start of the product program. They are validated in the virtual engineering lab. Depending on the model, up to 40,000 design standards are checked on a computer screen before the vehicle moves on to the next stage of development.”
About Business Review USA
Business Review USA is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout the United States. Business Review USA is a regionally dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds, and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.
Business Review USA is headquartered in San Diego, California, with an additional office in Boston. For more information, contact 1-760-827-7800 or visit www.BusinessReviewUSA.com.
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White Digital Media Group
Chad Recchia
(760) 827-7800
www.whitedm.com
Chad Recchia
(760) 827-7800
www.whitedm.com
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