Fashionable, Functional, and Futuristic, ê Shave Announces Their Latest Razor Line: The 5 Blades Luxury Razor

For the fashion conscious male, the ultimate shaving experience just got even better. ê Shave, a pioneer in the field of modernizing the concept of wet-shaving, is excited to introduce their latest design creation. Incorporating their signature, hand-made, sleek and sophisticated design with the Gillette® Fusion™, ê Shave continues to turn the wet-shave into an unparalleled experience.

Fashionable, Functional, and Futuristic, ê Shave Announces Their Latest Razor Line: The 5 Blades Luxury Razor
New York, NY, January 16, 2007 --(PR.com)-- ê Shave, a Manhattan-based company specializing in the innovation of haute grooming products and accessories for today’s stylish man, is excited to announce the newest addition to their razor line: The 5 Blades Luxury Razor. ê Shave has combined all the elements of modern design, comfort, and technology to deliver the closest, most perfect shave possible. This latest creation is revolutionizing the daily ritual of shaving into an entirely new experience.

Combining Gillette®’s newest 5 Blade Shaving Surface™ technology, the Gillette® Fusion™, and ê Shave’s unparalleled craft, the 5 Blades Luxury Shaving Razor brings art and innovation into a single product. Each razor features ê Shave’s signature design—a sleek, contemporary handle, ergonomic and modern in design—and is made of hand-turned Lucite, which mirrors the clarity of glass and creates a futuristic look and feel. The ring on the razors handle, which serves to hold the blade in place, is made of hand-casted nickel-plated metal for extreme durability and aesthetic appeal.

"Men are no longer interested in cheap, disposable razors. They are looking for high-quality, performance shaving products that eliminate razor burns, nicks, and cuts, and also look good in their bathroom,” commented Founder and President of ê Shave, Danielle Malka.

The 5 Blades Luxury Razor line continues to build upon ê Shave’s mission of making shaving a statement of sophistication while delivering the highest quality shave possible. No razor burns, no bumps, no ingrown hair, no 5 o’clock shadow, just irresistible, touchable, smooth skin. That’s the ê Shave promise.

Available in your choice of seven stylish colors: Black, blue, smoke, clear, green, purple and ivory.

Retail: $85

About ê Shave
ê Shave, defined by their unique style and unparalleled luxury, is known around the globe for their beautiful and sophisticated collection of shaving essentials. Based on the principals of fine jewelry making, ê Shave creates one-of-a-kind, artistic tools and accessories. ê Shave continues to be the only company that hand-sculpts its own designs to appeal to the discerning tastes of aesthetically discriminating and design conscious men. ê Shave has modernized the wet-shaving tradition.

ê Shave products are available in select upscale retailers throughout the United States and 15 countries worldwide. For more information visit www.eshave.com or call 800.94.SHAVE.

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êShave Inc.
Shelly Cellak
773-398-6154
www.eshave.com
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