Atex Expands Reach in Magazine Market with Four New Customers

Reading, United Kingdom, October 22, 2010 --(PR.com)-- Atex announces expanded growth in the magazine market after adding four new customers in the past four months. With the latest Atex Advertising and Polopoly Web content management solutions, magazine publishers have a suite of Web-based applications to help improve workflows, generate new revenue and reduce costs.

Building on its success in 2009, which included a new contract with Nature Publishing Group, Atex has added new magazine clients Condé Nast, Hachette Filipacchi Media U.S. (HFMUS), New York magazine and Budget Travel magazine. These companies publish more than 35 of the world’s leading magazine titles reaching millions of readers every day. The publishers selected Atex for its completeness of vision and dedication to building flexible software applications that can be used on any PC, Mac, tablet or mobile device.

The Atex Advertising solution integrates with industry leading CRM software like Microsoft Dynamics and SaleForce.com, allowing publishers to manage the entire advertising process and customer account information from a single system. This gives sales, finance and management teams a 360-degree view of the advertising business from forecasting and order-entry to production and billing.

“When we were considering different solutions it was important for us to find one that would both support our existing workflow and add more user tools,” said Monique Lewis, Budget Travel Manager of Business Systems. “Atex was the one system that offered to improve our functionality without adding unnecessary steps to the process. That was important in terms of efficiency.”

Magazine publishers also benefit using Atex’s Polopoly Web CMS. With its integrated text mining engine and on-page editing capabilities, Polopoly helps magazines enhance their digital offerings with contextually relevant advertising and more control of the editing process.

“At Atex, we made a concerted effort to develop new products and features that meet the specific needs of media-rich industries,” said Jean Paul Chauvet, Atex EVP of global Sales and Marketing. “This includes applications that possess the flexibility to integrate into any workflow environment—allowing publishers to build user-specific experiences between Atex systems and third-party products. Our recent success demonstrates that these developments are resonating within the magazine space and that leading publishers recognize how Atex can help improve their business.”

###