Marketing and Innovation Firm iD Chosen by Score Media, Inc. for U.S. Mobile Brand Integration
Score Media Inc., a Canadian interactive sports media company chooses Atlanta Marketing and Innovation Firm iD to provide all U.S. brand integration for the company's mobile sports entertainment products.
Atlanta, GA, October 22, 2010 --(PR.com)-- Atlanta based marketing and innovation firm iD announced today it has been selected by Score Media Inc., a Canadian interactive sports media company, to provide all U.S. brand integration for the company's mobile sports entertainment products already available on BlackBerry, iPhone and Android devices including the leading sports app, ScoreMobile, the #1 free sports app in Blackberry App World™. iD will introduce Score Media to brands that are experimenting, investing in and defining their mobile sponsorship strategies.
“We are excited to join with iD in a brand partnership model whereby Score Media and iD’s brand partners will reap the rewards of our unique offerings in the U.S. market,” said Benjie Levy, Executive Vice President and Chief Operating Officer, Score Media Inc. “We believe iD is expertly positioned to help us expand our mobile marketing model of delivering interactive, authentic sports entertainment in the United States."
Score Media Inc., has already established itself as the home for hardcore sports fans through theScore Satellite Radio which is available across North America on SIRIUS Satellite Radio Channel 98 and theScore Television Network, a Canadian specialty television service providing sports news, information, highlights and live event programming across Canada. The company has made its mark internationally through its digital media assets including theScore.com, theScoreiPad Edition and mobile sports applications ScoreMobile and ScoreMobile FC, which was recently recognized by The Independent, a leading daily UK newspaper, as the top sports app across all platforms.
"Score Media, Inc. represents a new mobile marketing model which is based on flexibility, innovation and accessibility," said Alex Kaminsky, iD founder and managing partner. "We are thrilled to present the opportunities they offer to the U.S. market.”
About iD
A relatively new firm, iD, has a core leadership with vast experience. The firm’s principals are brand visionaries and have been instrumental in creating and launching programs that have transformed companies and put them on a path for success. The principals of iD have proven success in hooking up mutually beneficial brand partners and creating exciting consumer engagement vehicles for Fortune 100 companies and some of the biggest sports and media conglomerates in existence including TBS, Turner Sports, ESPN, College Sports Television, nearly every professional sports league and consumer and corporate giants such as Coca-Cola, Johnson and Johnson, MasterCard and Miller Brewing Company.
Alex Kaminsky, founder and managing partner, is a nationally recognized and award-winning brand marketing executive. He created and launched Dinner & A Movie as well as Movies For Guys Who Like Movies. Kaminsky is recognized for his groundbreaking partnerships with MGM/UA, Universal Studios and Warner Brothers as well as his integrated marketing for the NBA, the NFL, the NHL the PGA Tour and NASCAR. Additionally, he has helped create several first-of-their-kind branded entertainment and media properties with The Blue Man Group that will launch later this year.
Mark Goldman, strategic partner, has extensive experience in building, growing and managing start-up firms and high-performing integrated marketing programs for many of the most respected and highly-valued consumer and B-to-B brands in the world such as American Express, Campbell Soup Company, Citigroup, Dell, UPS, the Seagram Company, Marriott and Procter & Gamble. He created one of The Home Depot's most enduring and successful in-store programs - The Kid's Workshop. The American Marketing Association has recognized Goldman for his innovative programs and has awarded him its most prestigious award for marketing excellence - the EFFIE - several times.
Joe Reger, Jr., technology/research partner, has been building web technology for 15 years. He has built websites for HP, Acer, Compaq, Motorola and others and in 2000 he co-founded a $40M dot com that exited via merger with a public company. Since then he has built numerous social media technologies including social fitness apps and market research tools. Reger is most well known as one of the pioneers of data blogging and in fact created the platform that allows anybody to create their own blog at their own URL.
Michael Gibson, iD's creative partner has led creative teams that span the development of new entertainment-based web sites, packaging designs, and non-traditional promotional concepts. He is an artist and creative thought leader whose talents include visual, audio and experience design aspects which lend expertly to creating memorable brand images.
As an integrated marketing firm with deep, diverse and complimentary talents, iD is uniquely positioned to solve problems and tackle brand challenges with the goal of building businesses and driving revenue. For more information, call Alex Kaminsky at 404-723-1011 or visit www.ideasdefine.com.
Media Contact:
Jill Sharpe
Public Relations Consultant
jillps@aol.com
###
“We are excited to join with iD in a brand partnership model whereby Score Media and iD’s brand partners will reap the rewards of our unique offerings in the U.S. market,” said Benjie Levy, Executive Vice President and Chief Operating Officer, Score Media Inc. “We believe iD is expertly positioned to help us expand our mobile marketing model of delivering interactive, authentic sports entertainment in the United States."
Score Media Inc., has already established itself as the home for hardcore sports fans through theScore Satellite Radio which is available across North America on SIRIUS Satellite Radio Channel 98 and theScore Television Network, a Canadian specialty television service providing sports news, information, highlights and live event programming across Canada. The company has made its mark internationally through its digital media assets including theScore.com, theScoreiPad Edition and mobile sports applications ScoreMobile and ScoreMobile FC, which was recently recognized by The Independent, a leading daily UK newspaper, as the top sports app across all platforms.
"Score Media, Inc. represents a new mobile marketing model which is based on flexibility, innovation and accessibility," said Alex Kaminsky, iD founder and managing partner. "We are thrilled to present the opportunities they offer to the U.S. market.”
About iD
A relatively new firm, iD, has a core leadership with vast experience. The firm’s principals are brand visionaries and have been instrumental in creating and launching programs that have transformed companies and put them on a path for success. The principals of iD have proven success in hooking up mutually beneficial brand partners and creating exciting consumer engagement vehicles for Fortune 100 companies and some of the biggest sports and media conglomerates in existence including TBS, Turner Sports, ESPN, College Sports Television, nearly every professional sports league and consumer and corporate giants such as Coca-Cola, Johnson and Johnson, MasterCard and Miller Brewing Company.
Alex Kaminsky, founder and managing partner, is a nationally recognized and award-winning brand marketing executive. He created and launched Dinner & A Movie as well as Movies For Guys Who Like Movies. Kaminsky is recognized for his groundbreaking partnerships with MGM/UA, Universal Studios and Warner Brothers as well as his integrated marketing for the NBA, the NFL, the NHL the PGA Tour and NASCAR. Additionally, he has helped create several first-of-their-kind branded entertainment and media properties with The Blue Man Group that will launch later this year.
Mark Goldman, strategic partner, has extensive experience in building, growing and managing start-up firms and high-performing integrated marketing programs for many of the most respected and highly-valued consumer and B-to-B brands in the world such as American Express, Campbell Soup Company, Citigroup, Dell, UPS, the Seagram Company, Marriott and Procter & Gamble. He created one of The Home Depot's most enduring and successful in-store programs - The Kid's Workshop. The American Marketing Association has recognized Goldman for his innovative programs and has awarded him its most prestigious award for marketing excellence - the EFFIE - several times.
Joe Reger, Jr., technology/research partner, has been building web technology for 15 years. He has built websites for HP, Acer, Compaq, Motorola and others and in 2000 he co-founded a $40M dot com that exited via merger with a public company. Since then he has built numerous social media technologies including social fitness apps and market research tools. Reger is most well known as one of the pioneers of data blogging and in fact created the platform that allows anybody to create their own blog at their own URL.
Michael Gibson, iD's creative partner has led creative teams that span the development of new entertainment-based web sites, packaging designs, and non-traditional promotional concepts. He is an artist and creative thought leader whose talents include visual, audio and experience design aspects which lend expertly to creating memorable brand images.
As an integrated marketing firm with deep, diverse and complimentary talents, iD is uniquely positioned to solve problems and tackle brand challenges with the goal of building businesses and driving revenue. For more information, call Alex Kaminsky at 404-723-1011 or visit www.ideasdefine.com.
Media Contact:
Jill Sharpe
Public Relations Consultant
jillps@aol.com
###
Contact
iD Marketing
Alex Kaminsky
404-723-1011
www.ideasdefine.com
Jill Sharpe
PR Consultant
JillPS@aol.com
(954)205-4252
Alex Kaminsky
404-723-1011
www.ideasdefine.com
Jill Sharpe
PR Consultant
JillPS@aol.com
(954)205-4252
Contact
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