SMITH Named Agency of Record for the North Carolina Travel Industry Association (NCTIA)

Fayetteville, NC, October 23, 2010 --(PR.com)-- SMITH Advertising, a fully-integrated advertising and marketing agency was recently named agency of record for the North Carolina Travel Industry Association (NCTIA). SMITH will be providing the NCTIA with strategic planning, creative, design and public relation services. The NCTIA was established in 1955 to advocate for the state’s travel industry. It is the only member-based statewide organization that encompasses all aspects of the industry and has over 120 members.

“SMITH is proud to be working with the NCTIA, an association with a 50-year history of distinguished service to the travel industry. Tourism generates significant economic benefits for North Carolina and we look forward to helping the NCTIA achieve great results,” remarked Vice President, Todd Smith.

SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. The 35-year-old firm offers fully-integrated services that include brand development, account planning, marketing research, dialog management, interactive services, creative, media planning/buying and public relations.

SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Papa John’s, Hershey, Ruth's Chris, Microsoft, Harley Davidson, Southeastern Regional Medical Center, First Bank of NC, SC and VA, Jeep, Miller, as well as leading travel destinations such as Hilton Head Island, Augusta, Sarasota, Asheville, North Carolina's Brunswick Islands, Charlotte Harbor & the Gulf Islands, FL and Blowing Rock, NC.

For more information on SMITH, call (910) 222-5090 or visit www.smithadv.com.

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