No Flies on Arnywear as it Reappoints Loop Communications

London, United Kingdom, January 17, 2007 --(PR.com)-- Arnywear™, the company that has developed a technologically advanced material that repels over 3000 biting insects, including mosquitoes and midges, has reappointed Surrey based agency Loop Communications to deliver its communications strategy for 2007.

The company, which produces an array of consumer insect repelling products including kaftans, sarongs, bed sheets and pillow covers, experienced huge growth in 2006, its first year, and aims to undertake a brand building exercise to increase its presence in national and international markets both on and offline.

Paul Johnson, Director of Loop Communications is delighted to have won the business for the second year and says, “Arnywear has been a fantastic account from the very beginning. As one of the few remaining textile companies in the UK and probably one of the most innovative and exciting, we’re really looking forward to help take the company forward this coming year.”

Arnywear CEO, George Costa, says, “The growth of the company is largely attributable to the positive media coverage and brand awareness campaigns which have been successful in raising Arnywear’s profile and helping to secure distribution deals with leading high street retailers. We will continue to develop this relationship throughout 2007 and I am confident that the company will experience further growth as a result.”

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Notes to Editor

• Loop Communications was founded in 2005 by Louise Evans and Paul Johnson and clients currently include Streetcar, Mydeo, Reliance and the Sunday Time Wine Club

• For more information on Loop Communications visit www.loopcommunications.co.uk.

• For more information on Arnywear products visit www.arnywear.co.uk.