CPX Interactive Launches ‘Global Road Show’ for Industry Workshop

New York, NY, October 23, 2010 --(PR.com)-- CPX Interactive is announcing the ‘global road show’ of a workshop/initiative/conversation it has launched, called, ‘Strategy is the New Creative.’ The initiative focuses on the idea that there is still an untapped opportunity to take brand development (and engagement) to an entirely new level by leveraging the hyper audience targeting capabilities offered by online advertising.

CPX Interactive President & COO, Rob Rasko, explains, “The promise is out there, but in order to get ‘there’ from ‘here,’ the industry must find a way to bring advertisers, agencies and publishers/networks together in a conversation about what is possible. And this conversation must happen relatively early in the creative process. Our workshop brings these players together to start that conversation.”

This initiative saw its birth at the recent IAB MIXX event in NYC, and will continue at ad:tech NYC on 11/3/10. CPX executives will then fly to Milan, Italy where they will give the workshop at the IAB Milano Forum, the very next day. Later that week the team will deliver its message to an industry audience in Hamburg, Germany.

Describing what he sees as a common misconception, CPX CEO, Mike Seiman, counters, “Rather than destroying the creative opportunity, the ability to define and target micro-audiences has opened up huge new opportunities in campaign strategy development. We know that we can deliver the highest ROI to a client when we have a seat at the creative strategy table. We often find that the creative development teams are thrilled to hear about new strategy possibilities that help them take their creative development to new levels."

Given the positive reception CPX has received to this workshop initiative, the company is planning to bring more advertisers, agencies and publishers/networks into the conversation by continuing the workshops thru next year. EVP of Marketing, David Shay, says, “We like the idea of facilitating this conversation within the industry. The truth is that a better understanding of what can be achieved in the digital space will benefit all parties and will lead to more dollars flowing online.”

To learn more about the workshop initiative, or to contact CPX about being involved in a future workshop, visit www.strategyisthenewcreative.com

About CPX Interactive
As a global online ad network with a state of the art proprietary ad management platform, CPX Interactive allows clients access to unlimited pools of online inventory while integrating customized suites of data points and providing total insight into both process and results.

CPX Interactive delivers more than 30 billion impressions to more than 200 million unique users in more than 60 countries every month, and was named the 6th fastest growing privately held advertising/marketing company in the US by Inc. Magazine in 2008.

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