Heartland Mobile Council to Host Seminar on the Business Value of Location-Based Services to Brands
The Heartland Mobile Council today announced a seminar on Location-Based Services (LBS) that will take place on October 26, 2010 at DraftFCB.
Chicago, IL, October 25, 2010 --(PR.com)-- Google, DraftFCB, Placecast and GPShopper to Provide Insights on the Benefits, Challenges and Potential of LBS
The Heartland Mobile Council, a Chicago-based organization whose mission is to educate brands on how to use mobile marketing, today announced a seminar on Location-Based Services (LBS) that will take place on October 26, 2010 at DraftFCB.
The session will be opened by Chris Miller, EVP, group management director, Digital at DraftFCB, who will paint the landscape of location based services from a marketing perspective. He is followed by three industry leaders pushing the LBS envelope – Google, Slifter and Placecast.
Drew Mitchell, Head of Industry, Local for Google, will discuss Google’s current LBS initiatives and address where LBS is heading. Google recently announced $1 billion in mobile ad sales confirming the importance of mobile for advertisers. Alistair Goodman, CEO of Placecast, will discuss the creation of geofences and how North Face has successfully used them to execute promotions. Alex Muller, CEO of GPShopper will discuss LBS within mobile applications. GPShopper has created applications for several retailers including Best Buy and Express. The speakers will also address a number of timely topics related to LBS including:
· Check-in apps such as Facebook Places, Foursquare and Shopkick
· Mobile couponing
· The use of LBS in mobile marketing
· Metrics (or lack thereof)
· Moving engagement beyond early adopters
· Privacy issues/concerns
· Hype versus reality
The session will conclude with a one hour roundtable discussion during which the speakers will answer attendees’ questions.
“We’ve been hearing for some time about the potential of location-based services for consumers,” said Hugh Jedwill, executive director of the Heartland Mobile Council. “We’re excited to have three industry leaders joining us to address what’s required to make LBS a success – both for brands and consumers.”
Tickets are $75 and can be purchased here. Space is limited and the seminar will begin promptly at 3:00 p.m. and conclude at 7:00 p.m. A networking reception with cocktails and appetizers will be held immediately following the event from 7:00 to 8:30 p.m.
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About the Heartland Mobile Council
The Heartland Mobile Council (HMC) is a Chicago-based non-profit organization whose mission is to help businesses “cross the chasm” from mobile technologies to mobile marketing. HMC is organized to help educate marketers and business on how to use this new mass medium to grow their business and enrich their brand. HMC’s education efforts are split into content and event initiatives. For more information on the HMC, please go to www.heartlandmobilecouncil.org.
Contact:
Steve Snyder
Heartland Mobile Council, VP Seminars
steve@heartlandmobilecouncil.com
###
The Heartland Mobile Council, a Chicago-based organization whose mission is to educate brands on how to use mobile marketing, today announced a seminar on Location-Based Services (LBS) that will take place on October 26, 2010 at DraftFCB.
The session will be opened by Chris Miller, EVP, group management director, Digital at DraftFCB, who will paint the landscape of location based services from a marketing perspective. He is followed by three industry leaders pushing the LBS envelope – Google, Slifter and Placecast.
Drew Mitchell, Head of Industry, Local for Google, will discuss Google’s current LBS initiatives and address where LBS is heading. Google recently announced $1 billion in mobile ad sales confirming the importance of mobile for advertisers. Alistair Goodman, CEO of Placecast, will discuss the creation of geofences and how North Face has successfully used them to execute promotions. Alex Muller, CEO of GPShopper will discuss LBS within mobile applications. GPShopper has created applications for several retailers including Best Buy and Express. The speakers will also address a number of timely topics related to LBS including:
· Check-in apps such as Facebook Places, Foursquare and Shopkick
· Mobile couponing
· The use of LBS in mobile marketing
· Metrics (or lack thereof)
· Moving engagement beyond early adopters
· Privacy issues/concerns
· Hype versus reality
The session will conclude with a one hour roundtable discussion during which the speakers will answer attendees’ questions.
“We’ve been hearing for some time about the potential of location-based services for consumers,” said Hugh Jedwill, executive director of the Heartland Mobile Council. “We’re excited to have three industry leaders joining us to address what’s required to make LBS a success – both for brands and consumers.”
Tickets are $75 and can be purchased here. Space is limited and the seminar will begin promptly at 3:00 p.m. and conclude at 7:00 p.m. A networking reception with cocktails and appetizers will be held immediately following the event from 7:00 to 8:30 p.m.
Powered By Wordpress Tabs Slides
About the Heartland Mobile Council
The Heartland Mobile Council (HMC) is a Chicago-based non-profit organization whose mission is to help businesses “cross the chasm” from mobile technologies to mobile marketing. HMC is organized to help educate marketers and business on how to use this new mass medium to grow their business and enrich their brand. HMC’s education efforts are split into content and event initiatives. For more information on the HMC, please go to www.heartlandmobilecouncil.org.
Contact:
Steve Snyder
Heartland Mobile Council, VP Seminars
steve@heartlandmobilecouncil.com
###
Contact
Heartland Mobile Council
Kristie Heins Fox
773-354-7989
www.heartlandmobilecouncil.org
Kristie Heins Fox
773-354-7989
www.heartlandmobilecouncil.org
Contact
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