IOION’s “Pink Out” for the Month of October in Honor of BCRF’s Race for the Cure

Los Angeles, CA, October 26, 2010 --(PR.com)-- October is National Breast cancer awareness month. In order to support innovative clinical and translational research, this month IOION wants to “Color Your Life” for the cure. Pink is the internationally recognized color attached to Breast Cancer awareness. In honor of this cause, and to make sure the last days of October count, IOION will donate 50% of all online Pink purchases to the Breast Cancer Research Foundation for the remainder of the month.

The Breast Cancer Research Foundation (BCRF) was established by Evelyn H. Lauder in 1993 –their mission? To bring about the cure for breast cancer in our lifetime. BCRF-Funded research has helped save lives and significantly improve the quality of care and survivorship for tens of thousands of breast cancer patients in the past 15 years.

IOION time pieces, born in Italy, are a light weight unisex watch made with tourmaline-infused silicone. IOION is a trailblazer in the rubber wristwatch trend, producing their first style –the sports watch IOION Classic in 2007. The IOION American launch in 2010 brought the naturally electrically charged, environmental and health friendly watches to the forefront of fashion and functionality. Now IOION is blazing a new trail –Coloring our lives with purpose.

All 5 IOION styles including the Classic, Evo, Analog, Bud and Pod come in Pink and Hot Pink. It is easy to wear the IOION waterproof, ionized and stylish pieces with pride knowing that BCRF and Breast Cancer patients are one step closer to the cure. IOION timepieces look great in triplets and pairs, and with a retail price between $20-35 customers can grab all their favorite styles in pink.

It’s not too late. Join their “PINK OUT” for the cure – IOION is available in stores and at www.ioion.us

IOION is represented and distributed in North America by LYB Productions.

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