Punni Ki Kahaniyan Launched; iridiumInteractive’s Social Media Efforts Help Spread Awareness

Hyderabad, India, October 30, 2010 --(PR.com)-- Aide et Action-South Asia along with its social media partner, iridiumInteractive and print partner, The Hindu launched Punni ki Kahaniyan, a short film series about multiculturalism at Ravindra Bharathi, Hyderabad on 26th October 2010. Punni ki Kahaniyaan aims to foster the values of multiculturalism and promote cultural harmony in children by helping them understand other cultures through short films talking on these subjects. 'Punni' is the animated narrator of the ‘Punni Ki Kahaniyaan’ series.

iridiumInteractive, as the Social Media Partner has been associated with Aide et Action right from conceptualizing the online branding of Punni to the launch of the film series. Tireless efforts have been made to make the identity of Punni prominent in social media. Punni has been promoted in the social media circles by a wide range of activities on Facebook, Twitter, Blog, Twibbons, News Portals and other avenues.

The launch event comprised of an audience of over 1,200 enthusiastic children from over 30 schools in Hyderabad and they added a lot of enthusiasm to the proceedings. Their eagerness and engagement was palpable as they clapped and sang right from the prayer song till the end of the launch, adding immense zest and energy to the proceedings. The screening was preceded by messages of multiculturalism to the children by Ravi Pratap Singh, Regional Director, AEAI South Asia, P. Ranga Reddy, Regional General Manager, The Hindu, Rajiva Wijesinha, Member of Parliament from Sri Lanka and Ganesh Devi, Educationist. All the speakers drove across the point of multiculturalism in their own ways. While Ravi Pratap Singh narrated his childhood experiences, Rajiva Wijesinha compared multiculturalism with a bouquet of flowers. He said “The bouquet looks good because of many flowers, but what makes the bouquet beautiful is that the flowers are of many colors,” thereby driving home the need to recognize ethnic diversity.

What followed later was the screening of the first film in the series of Punni Ki Kahaniyan which was cheered by the children amidst loud whistles and claps. Post the screening Sania Mirza, the Indian tennis star spoke on how sport does not recognize differences in language, religion or color. She added that she was humbled by the fact that she could play for the nation and that she wishes every child could serve the nation in their own way.

Sriram Bharatam of iridiumInteractive narrated a very interesting story that stressed the need for children to look beyond their boundaries and actively explore new things. His story drove home the moral of cultural acceptance and that one should shun the herd mentality and perform to realize their true potential. His account of his childhood experiences helped the children connect with him. RP Patnaik, music director, also echoed the same sentiments and sang ‘Saare jahan se achcha’ which the children happily participated in.

Saniz Mirza, Sriram Bharatam and RP Patnaik presented accolades to the children who were the cast of Punni Ki Kahaniyan.

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