DUECO, Inc. Names Louise Hermsen as Marketing Manager

Waukesha, WI, October 30, 2010 --(PR.com)-- DUECO, Inc. the largest privately owned provider of Terex Utilities and Hi-Ranger bucket trucks, digger derricks, cranes, stringing and tension equipment and utility trailers in the country recently hired Louise Hermsen as Marketing Manager. In this position, Hermsen will report directly to DUECO president, Judie Taylor.

“Louise has outstanding credentials marketing construction, mining, agricultural and material handling equipment, services and systems and is a great fit to lead our marketing efforts at DUECO. Her strategic orientation and commitment to customer satisfaction will drive our focus on the customer, expand our opportunities and increase our brand value,” states Taylor.

Hermsen noted, "I’m excited to join the DUECO team and look forward to listening carefully to our customers, lifting their expectations and building their trust, as we partner with them for growth.”

Hermsen holds a BA degree in Education from St. Norbert College and an MBA in Marketing from UW-Whitewater. Prior to joining DUECO, she served as senior leader directing marketing and communication programs, at P&H Mining Equipment in Milwaukee, following marketing roles in other business segments within Harnischfeger Corporation. She started her career in a progression of marketing positions at JI Case, now CNH in Racine, Wisconsin, where she supported many of DUECO’s customers with the Case and Case/IH lines of construction and utility equipment.

Hermsen is a Visionary contributor and actively involved in the Women and Girls Fund of Waukesha County. She serves on the Board of Tempo Milwaukee, an organization of women in leadership, where she chairs the Mentoring Committee, and serves as mentor to marketing students at UW-Whitewater. She also chairs the Business Advisory Board for the Project Lead the Way engineering curriculum at Arrowhead High School and serves on the Board of the Yell and Tell Foundation, established to teach young children throughout the world what to do when they observe a dangerous situation.

About DUECO, Inc.
Founded in 1955, DUECO, Inc. is the largest privately owned provider of Terex Utilities and Hi-Ranger bucket trucks, digger derricks, cranes, stringing and tension equipment and utility trailers in the country. Started by Pete Dalum, whose vision of producing quality well manufactured utility vehicles continues to define the company today. For more than 55 years, DUECO, Inc. has grown to serve a 15 state territory from the Midwest to the East coast. DUECO’s mission is committed to customer satisfaction, and serves the electric utility, telecommunications, electrical contractor, electric cooperative, municipality and tree care markets. For more information regarding DUECO and its products visit us @dueco on twitter or our webiste dueco.com.

###