Emerging Media Research Council Managing Director Zach Clayton Discusses Digital Media Insights in Key Electoral Races

Research Triangle Park, NC, October 30, 2010 --(PR.com)-- The Emerging Media Research Council’s Managing Director Zach Clayton discussed the impact of social media in key electoral races on MSNBC’s The Daily Rundown on Thursday, Oct. 28. Interviewed by Chuck Todd and Savannah Guthrie, co-hosts of the show, Clayton discussed how candidates in four key Senate races are using digital media to engage constituents and also offered analyses on how each party is leveraging key platforms, such as Twitter, Facebook, and YouTube.

Additional details about how candidates in key races are using digital media are available in the EMRC’s Election Social Media Datasheet. The datasheet is available for free download at: http://downloads.theemrc.com/emrc-election-social-media-datasheet/.

The EMRC also released an assessment of four key Senate races this morning: California, Nevada, Pennsylvania, and Washington. This report offers digital highlights from these races as well as an analysis of which candidates currently have the highest share of digital engagement or “energy” this week. The report is available for free download at: http://downloads.theemrc.com/emrc-view-sample-research-election-memo/.

As Managing Director of the EMRC, Clayton leads the strategic direction of the organization and advises clients on digital media strategy. Clayton is deeply engaged in developing quantitative metrics to assess emerging media performance, evaluating emerging media technologies, and analyzing how emerging media can shape communication and marketing initiatives.

Digital Media Links:
EMRC Website: http://www.theEMRC.com/
EMRC News: http://www.theEMRC.com/updates/
EMRC Political Research: http://www.theEMRC.com/sample-research/political-research/

Quote:
“2010 has been a banner year for social media use in political campaigns,” Clayton said. “Digital media is playing a role in every national contest, and it is exciting to see how different candidates are using platforms such as Twitter, Facebook and YouTube to engage constituents. The winners are rallying their base and building an audience of committed voters. And we're excited to watch how this boosts turnout.”

About The EMRC:
The Emerging Media Research Council provides the highest quality data, analytics, and insights to help clients make substantial improvements in digital communications performance. The EMRC was launched in 2010 by longtime Washington DC innovator Doug Bailey and his entrepreneurial collaborator Zach Clayton. Since its inception, leading Fortune 500 companies, national associations, and advisory firms have joined the EMRC for the actionable insight it offers Members. The EMRC offers the value of strategy consulting at the price of a research subscription. To achieve this, a talented team of marketing and communications experts, technologists, database developers, and researchers work in the EMRC’s Research Triangle Park, N.C., research lab. For more information, visit http://www.theEMRC.com/.

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