Fashion Industry Icon Announces Name Change

New York, NY, November 17, 2010 --(PR.com)-- The fashion industry database icon Infomat is officially changing its name. Over the last twelve years Infomat has been the most trusted and widely available database to the international fashion industry at large. As such, Infomat has been growing rapidly with over 540,000 website page views per month. This year, with the intent to further extend its global footprint, the brand has opted to change its current name to something more industry-specific and brand identified.

Starting today, the brand will be renamed WeConnectFashion(TM) to immerse itself in the industry it represents. With its 150,000 unique monthly users, 60,000 opt-ins and over 350,000 searchable listings, WeConnectFashion.com will continue to provide the same valuable resources from their professional team of industry insiders, analysts and experts. All other industry search engines, databases, educational listings, blogs, online media and periodicals are encouraged to update their current listings to reflect this change. Current customers are also encouraged to update their online bookmarks, site links, business listings and subscription service documentation.

“We are very excited about our name change. As a company which was founded during the beginnings of the internet, we've evolved and adapted quickly to a changing marketplace. We are very proud today that we are so much more than just a 'fashion industry search engine and database.' For some time, the industry has urged us to become more visible and accessible for emerging businesses. Therefore, we are proud to launch WeConnectFashion(TM) to enhance and encourage the current content we support. This name change is also a prelude to new programs that will be launched later this year." -CEO, Oley DiCenso

About WeConnectFashion(TM):
WeConnectFashion(TM), is a leading business platform that connects fashion industry trade partners with each other and with analytical information targeted to help fashion businesses succeed. Online since 1998, WeConnectFashion.com, formerly known as infomat.com, provides a searchable network that connects and promotes fashion businesses with access to market-specific directories, company profiles, trade contacts, business services, how-to guides, market reports, seasonal trends and event calendars. WeConnectFashion(TM) is a privately held corporation.

For additional assistance, please contact Nate Zubal at: Press@WeConnectFashion.com.

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