Egypt Yellow Pages and Akhbarak.net Activate Strategic Partnership

Cairo, Egypt, November 24, 2010 --(PR.com)-- The strategic partnership between Egypt Yellow Pages Ltd, the Local Search Company, and akhbarak.net was recently activated with the first batch of Egypt Yellow Pages Ltd-placed advertisements appearing on the website.

Through the partnership agreement and in close cooperation, Egypt Yellow Pages Ltd will support Akhbarak in a number of areas, including the strategic placement of advertising on akhbarak.net, Egypt’s most popular news website. The advertisements appear throughout the website in sections including, Sports, Egypt News, World News, Economy, Arts & Stars, Editorials & Opinions, Automotive, and others. Notably, the advertising placement includes reyada.com, the sports news section of Akhbarak, which is extremely popular and attracts millions of visitors each month.

Akhbarak.net was established in 2003 and employs a unique program that combines news from various sources and orders news items based on the number of readers accessing each news story. While other criteria, including publication timing and priority given to the story by its source, are used to determine placement initially, once the news stories appear on akhbarak.net, they are automatically and continuously reordered based on the volume of readers accessing each news item.

“The way akhbarak.net uses viewer preferences to prioritize news on the site is revolutionary, and Egypt Yellow Pages Ltd seeks to leverage this unique system to best place advertising and maximize brand exposure for its customers,” says Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd.

About Egypt Yellow Pages:

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt – print/online/mobile/iPhone. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and Yellow.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 12 regional offices throughout Egypt. Yellow Pages distribution surpassed 370,000 print directories in 2010, as well as delivering more than 1 million visits per month on Yellow.com.eg electronic properties.

For More info Please Visit: http://www.yellow.com.eg/

Contact
Egypt Yellow Pages Ltd
6A/18, Intersection 205 & 253
Degla, Maadi, Cairo, Egypt
http://www.yellowpages.com.eg/

Contact Person:
Lars Mourey
+20122196954

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