The Gruner + Jahr Printing and Publishing Company Finalizes Framework Agreement with e-Spirit

Dortmund, Germany, November 26, 2010 --(PR.com)-- Europe’s largest magazine publisher Gruner + Jahr and e-Spirit AG have finalized a framework agreement for the implementation of the FirstSpirit Content Management System. Gruner + Jahr plans to gradually roll-out FirstSpirit for use in the maintenance of G+J Germany’s websites.

Content management in publishing and media companies

Several major German media companies have already placed their trust in the content management expertise of e-Spirit AG. By introducing FirstSpirit CMS, efforts for their editors, and thereby their costs, have enjoyed significant reductions. This furthermore contributes to the extension of their digital offering and the development of new markets that technological advancements such as the iPad are opening up.

Publishers, TV stations and portal operators benefit from the incredible simplicity which the implementation of a professional content management system as their central editing and integration platform enables across a range of publishing processes. Content which has been entered just once into the system can then be efficiently used in multiple forms. Re-application for different brands as well as publication in different channels are thereby performed very efficiently. Content managed by a CMS can then be dispersed via a newspaper’s online portal, and could also be optimally prepared for mobile end devices or tablet PCs, or for publishing as print layout.

The content management system assists editors in keeping track of workflow and release processes, from content generation through to publication with the aid of a graphic workflow editor and flexible rights management. All processes can thereby be tailored to suit the editorial teams’ working model.

The FirstSpirit CMS sets itself apart with its proven high-rating performance figures, delivering rapid updates and instant availability, as well as in its proficiency with multimedia – qualities which are of particular importance in the areas of online media and news portals. The ease of embedding of moving images, social media functions and advertising, along with the capacity to disperse content to a range of web projects are just some of the additional advantages for the media industries offered by this professional solution.

Users benefit from an appealing, high-performance and – even during periods of heavy traffic – fast web presence, which offers them simple navigation and search functions, as well as possibilities to make comments, leave ratings or integrate social media.

Live demo at Gilbane Conference

e-Spirit presents the latest release of its FirstSpirit Content Management System at the Gilbane Conference in Boston. The CMS experts demonstrate how a flexible, high-performance User Experience Solution can help organizations to realize business benefits from economic web communication strategies and to exploit synergies within their IT infrastructure. Big-name customers from all industries such as Pentland (Speedo, Berghaus), Airbus, Bosch, Commerzbank, BASF, Gruner + Jahr, the Dutch government and many more already rely on FirstSpirit.

Visit e-Spirit from November 30 to December 2 at the Westin Copley Place, Boston, booth 18, for a live demo and learn more about managing global and multimedia content with FirstSpirit CMS. To arrange a personal consultation with e-Spirit or read more about the Gilbane Conference please visit www.e-Spirit.com/events.

Additional information on FirstSpirit and the implementation of the content management system in media companies can be found on the Internet at www.e-Spirit.com/mediacms; or visit e-Spirit from November 30 to December 2 at the Gilbane Conference Boston for a live demo of FirstSpirit.

About e-Spirit AG and FirstSpirit
As the manufacturer of the high-end Content Management System, FirstSpirit, e-Spirit AG is a technology leader in the European market. The company was founded in 1999 by former members of Fraunhofer ISST in collaboration with the IT service provider, adesso. In addition to the licensing business and FirstSpirit™ integration, e-Spirit AG also provides comprehensive support for complex Internet and intranet projects. Customers also benefit from the expertise of partner firms in consultation and implementation.

FirstSpirit is a high-end solution for Enterprise Content Management (ECM) and for integration with complex system environments and portals. Sophisticated customers use the content management system (CMS) to publish a wide range of contents on almost any channel (Internet, intranet, extranet, PDF, e-mail newsletters, portals, DTP, technical documentation). Users rely on the product for optimal sophistication in usability, performance and integration capability, and investment security. In addition to complete out-of-the-box functionality, e-Spirit also integrates the innovative solutions of its technology partners into the basic modular structure of FirstSpirit.

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