NitroMojo President to Appear on Radio Program
Indianapolis, IN, December 02, 2010 --(PR.com)-- Debbie Pierce, president of NitroMojo, will appear Thursday, December 2 on Sales Lead Management Radio at 5 p.m. PDT. Debbie’s appearance correlates with the recently-released ebook from NitroMojo, "Ten Things Your Customers Want to Tell You If Only You Would Ask," which can be downloaded at www.nitromojo.com.
In ebook and on the radio show, Debbie will discuss Voice of the Customer (VOC) marketing and the value of integrating VOC feedback into the lead management process.
NitroMojo is a SaaS-based lead optimization engine that incorporates this feedback loop into the sales and marketing process. NitroMojo routinely surveys leads, then routes the responses to those in organizations who can make material changes and improvements based on the feedback. In a recent audit of customer VOC responses, NitroMojo found, by asking leads themselves, that 50 percent of leads never received a follow-up from the sales team. This translates into thousands of dollars of lost return on marketing investment. This and other revelations from VOC will be highlighted on the radio program.
Listen live at: http://slma.podbean.com/listen-live-thursadays-5/
About NitroMojo
NitroMojo is a sales and marketing optimization engine that collects lead information from marketing campaigns, scores leads, routes them to sales people, helps manage the distribution channel and measures marketing ROI. NitroMojo also includes automatic Voice of the Customer follow-up which utilizes customer and prospect feedback to help companies make more intelligent sales and marketing decisions. Learn more at www.nitromojo.com
About the Sales Lead Management Association
The Sales Lead Management Association (SLMA) was formed to provide information for members who want to manage their sales inquiries in a more efficient manner. The SLMA provides best practices for marketing and sales management so that the marketing dollars put at risk have a predictable rate of return. Learn more at http://www.salesleadmgmtassn.com.
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In ebook and on the radio show, Debbie will discuss Voice of the Customer (VOC) marketing and the value of integrating VOC feedback into the lead management process.
NitroMojo is a SaaS-based lead optimization engine that incorporates this feedback loop into the sales and marketing process. NitroMojo routinely surveys leads, then routes the responses to those in organizations who can make material changes and improvements based on the feedback. In a recent audit of customer VOC responses, NitroMojo found, by asking leads themselves, that 50 percent of leads never received a follow-up from the sales team. This translates into thousands of dollars of lost return on marketing investment. This and other revelations from VOC will be highlighted on the radio program.
Listen live at: http://slma.podbean.com/listen-live-thursadays-5/
About NitroMojo
NitroMojo is a sales and marketing optimization engine that collects lead information from marketing campaigns, scores leads, routes them to sales people, helps manage the distribution channel and measures marketing ROI. NitroMojo also includes automatic Voice of the Customer follow-up which utilizes customer and prospect feedback to help companies make more intelligent sales and marketing decisions. Learn more at www.nitromojo.com
About the Sales Lead Management Association
The Sales Lead Management Association (SLMA) was formed to provide information for members who want to manage their sales inquiries in a more efficient manner. The SLMA provides best practices for marketing and sales management so that the marketing dollars put at risk have a predictable rate of return. Learn more at http://www.salesleadmgmtassn.com.
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Contact
NitroMojo
Meghann York Meenan
317-228-1262
www.nitromojo.com
Meghann York Meenan
317-228-1262
www.nitromojo.com
Contact
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