Masons Underground Debuts Their Fall 2007 Fashion Line at Project Show in Las Vegas

New York, NY, January 25, 2007 --(PR.com)-- Cutting edge contemporary young men’s and women’s line, Masons Underground, will debut their Fall 2007 line as well as continuing to show their Spring 2007 line at Project Show, one of the year’s biggest and most prestigious fashion trade shows. Masons Underground will have a booth at The Project Show from February 14th through the 16th at The Sands Expo in Las Vegas, Nevada. Project Show is part of Las Vegas’ opulent annual Magic Show where the hottest and most fashion forward designers congregate to show their latest fashion creations to potential buyers and the media.

Known for their impeccable quality, this season’s line will of course be about comfort, fit and great attention to detail. Fall 2007 designs will have the Masons usual bold and outrageous artistic expression but will pay close attention to textures, adding hand embroidery, embroidered images in place of screen print, and cut and sewn patches of material. All garments are hand sewn to their exact measurements to ensure that every Masons Underground shirt is a perfect fit. Shirts are 100% cotton and pre-washed for softness.

Girish Karnani and Parth Sharma, the creators behind the Masons Underground line, decided to mix things up this season by creating new cuts to their line of T-shirts, thermals and hoodies. Last season buyers absolutely loved their hoodies and thermals, so Karnani and Sharma decided to expand that portion of the line by adding new variants on these looks to keep things interesting. “We have tried to add new bodies like hooded long sleeve T-shirts and hooded long sleeve thermals. We have also added new sexy hoodie bodies for women,” states Masons Underground co-designer, Girish Karnani.

Masons Underground’s clothing is inspired by a spirit of rebellion and an untamed freedom of expression. As designer Girish Karnani puts it, “We have completely updated all of our T-shirt graphics and they are inspired by rock-n-roll, graffiti and abstract art. We stay away from mainstream graphic themes that tend to clutter the T-shirt market.” Pieces from Masons Underground retail from $43.00 to $90.00.

For more information on Masons Underground, visit: www.masonsunderground.com and for more information on Project Show in Las Vegas, visit: www.ProjectShow.com

To schedule interviews at Project Show, or obtain products samplings, please contact Allison Dawn PR:

Allison Kugel
Allison Dawn PR
Tel: 516-942-0264
Email: AllisonDawnPR@aol.com

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