Spearheading Smarter Business Decisions Through Improved Financial and Organisational Performance

Kuala Lumpur, Malaysia, December 08, 2010 --(PR.com)-- CFOs today are positioned to evaluate business opportunity and risk in an end-to-end context and recommend difficult trade-offs among units, markets and business functions. They are positioned to be a value integrator more than any other groups that are equipped to advice at an enterprise level. There has been increased operational complexity, fraud cases and risk exposure. Never before in history has the senior finance executive been so regulated, scrutinised, burdened and empowered.

CFOs have a responsibility to ensure that their corporation is in control and money are managed well, and that strategic planning and decision making are supported by sound and precise analysis. Volatility and uncertainty also drew them into more frequent boardroom conversations about forecasts, profitability, risk management and strategic decisions related to supply chains, pricing and production. As a result, CFOs are emerging with far more influence at the enterprise level.

2010 Global CFO Study says that More than 70 percent of CFOs are advising or playing a critical decision-making role in areas such as enterprise risk mitigation, business model innovation and the selection of the key metrics linking performance to strategy execution. With more CFO acting as strategists, risk managers, board should work closely with them and plan their succession.

This forum is designed to bring industry leaders to explore current best practice and case scenarios so that delegates can gather all the insights that they need to successfully realise the finance issues. Also it provides the environment for financial professionals to discuss the challenges and opportunities in the Philippines, explore the new opportunities for business growth and review the lessons and experience in the finance sector. Identify how to create a proactive risk management beyond audits, balancing manual processes with automated processes through innovative information management and encouraging business growth by ensuring transparency and accountability through advanced internal controls.

Conference speakers include representatives from Ayala Land, Ayala Corporation, SkyCable, Amkor Technology Philippines Inc., Kraft Philippines, Johnson & Johnson Philippines, Canon South & Southeast Asia, Singapore, Security Bank Corporation Philippines, Philippines Business Bank, Fonterra, Manulife Philippines, Dubai Cables Company, Globe Telecom Philippines and Michelin Asia Pacific.

This conference is proudly endorsed by The Institute of Certified Management Accountants Philippines and Financial Executives Institute of the Philippines with support from The Wall Street Journal Asia as our Official Business Newspaper and media partners Private Banking and Business World Philippines.

All CFO Forum delegates would also have the opportunity to be nominated to the “ING-FINEX Search for the 2011 CFO of the Year”.

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