Gaining Maximum Visibility Within a Cluttered Environment

Kuala Lumpur, Malaysia, December 08, 2010 --(PR.com)-- Retail outlets have become increasingly important generating revenue as a connection point between the consumer and the brand creating a deeper connection with the shoppers. Some of the biggest challenges that brands and retailers are facing today is to create an energetic brand that converts random shoppers into buyers and to continuously generate long term value in return for loyalty.

Retailers and brands need to have a strong set of channels and beliefs and step ahead higher in building a credible and sustainable brand. It is critical when it comes to review and re-develop a marketing strategy that flows with the current business landscape.

The essence of this conference is structured to relate to individuals who have direct control and responsibilities within the retail marketing environment of their respective organisations. Seize this opportunity to discover and understand how developing a extraordinary retail marketing strategy will not only help boost your sales but creating the awareness of your brand and product in every shoppers’ mind. Gain knowledge on how to differentiate your brand or product with competitors on the same shelf to obtain maximum visibility, look into brand communication and how you can convey the brand message to shoppers in the store and developing creative, innovative and outstanding advertisement to attract shoppers to visit your retail outlet.

Conference speakers include representatives from IKEA of Sweden, McCain Southeast Asia & Taiwan, Samsung (Singapore), DSM Nutritional (Singapore), CNI Holdings (Malaysia), Philips Lighting (Thailand), Cadbury (India), ICON Ingredients (Malaysia), Aditya Birla Retail Limited (India), Procter & Gamble (Singapore), Royal Eastern Beverage (Thailand), Unilever (Singapore), Big C Supercenter (Thailand) and Watsons Personal Care Store (Philippines).

Headquartered in London, Marcus Evans is one of the world's biggest conference organizer with offices in over 30 countries worldwide. As a world leader in business events, we hold over 1000 summits, congresses, conferences and training courses per year. More comprehensive information can be found at www.marcusevans.com

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