Digital Marketing Agency Creates Virtual Tradeshow for OSRAM Opto Semiconductors
Ann Arbor, MI, December 09, 2010 --(PR.com)-- Digital marketing agency, Ingenex, created a virtual tradeshow experience for OSRAM Opto Semiconductors at The LED Light for You Workshop North America in San Diego, California on October 28, 2010.
The LED Light for You Workshop North America virtual tradeshow web site features videos, photos, and news stories from the actual workshop held in October. It also allows those that were unable to attend in person the chance to receive a real-life tradeshow experience without leaving their computers. Ingenex Digital Marketing took extensive photos of the tradeshow, and video of exhibitors and partners in the LED Light for You network. All presentations given by professionals and leaders in the LED Lighting Industry were archived and posted on Slideshare for easy sharing and embedding. This technique really extends the value of the tradeshow experience.
“The virtual tradeshow experience is a great way for brands to carry their message beyond the tradeshow floor, and to engage audiences who were not able to travel to the event,” said Derek Mehraban, CEO of Ingenex Digital Marketing. “The LED Light For You virtual tradeshow page is another successful example of using digital technology to improve the tradeshow experience, and drive traffic to our client (Osram Opto Semiconductors) web site.”
The recent virtual tradeshow experience in San Diego was modeled after a previous successful virtual tradeshow experience. Earlier this year, the digital marketing firm spearheaded OSRAM Opto Semiconductors’ virtual tradeshow at Lightfair International that produced phenomenal results including over 23,500 page views, page one ranking for they keyword “Lightfair,” over 200 online mentions and the number one Google result for 11 different strategic key phrases.
The Lightfair virtual event garnered so much online buzz it created demand for a repeat, which resulted in the LED Light For You Workshop North America virtual tradeshow experience. Ingenex plans to continue building on these successes and position virtual tradeshows as a must-have for an effecctive, integrated event experience.
About OSRAM Opto Semiconductors:
OSRAM is part of the Industry sector of Siemens and one of the two leading lighting manufacturers in the world. Its subsidiary, OSRAM Opto Semiconductors GmbH in Regensburg (Germany), offers its customers solutions based on semiconductor technology for lighting, sensor and visualization applications. OSRAM Opto Semiconductors has production sites in Regensburg (Germany) and Penang (Malaysia). Its headquarters for North America is in Sunnyvale (USA), and for Asia in Hong Kong. OSRAM Opto Semiconductors also has sales offices throughout the world. For more information go to www.ledlight.osram-os.com.
About Ingenex Digital Marketing:
Ingenex Digital Marketing, based in Ann Arbor, is an Internet marketing agency delivering marketing solutions for a digital world. Ingenex focuses on producing results through social media marketing, web design, SEO, SEM, Internet marketing, digital public relations, and web analytics. For more information, visit the Ingenex Digital Marketing web site at http://www.ingenexdigital.com.
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The LED Light for You Workshop North America virtual tradeshow web site features videos, photos, and news stories from the actual workshop held in October. It also allows those that were unable to attend in person the chance to receive a real-life tradeshow experience without leaving their computers. Ingenex Digital Marketing took extensive photos of the tradeshow, and video of exhibitors and partners in the LED Light for You network. All presentations given by professionals and leaders in the LED Lighting Industry were archived and posted on Slideshare for easy sharing and embedding. This technique really extends the value of the tradeshow experience.
“The virtual tradeshow experience is a great way for brands to carry their message beyond the tradeshow floor, and to engage audiences who were not able to travel to the event,” said Derek Mehraban, CEO of Ingenex Digital Marketing. “The LED Light For You virtual tradeshow page is another successful example of using digital technology to improve the tradeshow experience, and drive traffic to our client (Osram Opto Semiconductors) web site.”
The recent virtual tradeshow experience in San Diego was modeled after a previous successful virtual tradeshow experience. Earlier this year, the digital marketing firm spearheaded OSRAM Opto Semiconductors’ virtual tradeshow at Lightfair International that produced phenomenal results including over 23,500 page views, page one ranking for they keyword “Lightfair,” over 200 online mentions and the number one Google result for 11 different strategic key phrases.
The Lightfair virtual event garnered so much online buzz it created demand for a repeat, which resulted in the LED Light For You Workshop North America virtual tradeshow experience. Ingenex plans to continue building on these successes and position virtual tradeshows as a must-have for an effecctive, integrated event experience.
About OSRAM Opto Semiconductors:
OSRAM is part of the Industry sector of Siemens and one of the two leading lighting manufacturers in the world. Its subsidiary, OSRAM Opto Semiconductors GmbH in Regensburg (Germany), offers its customers solutions based on semiconductor technology for lighting, sensor and visualization applications. OSRAM Opto Semiconductors has production sites in Regensburg (Germany) and Penang (Malaysia). Its headquarters for North America is in Sunnyvale (USA), and for Asia in Hong Kong. OSRAM Opto Semiconductors also has sales offices throughout the world. For more information go to www.ledlight.osram-os.com.
About Ingenex Digital Marketing:
Ingenex Digital Marketing, based in Ann Arbor, is an Internet marketing agency delivering marketing solutions for a digital world. Ingenex focuses on producing results through social media marketing, web design, SEO, SEM, Internet marketing, digital public relations, and web analytics. For more information, visit the Ingenex Digital Marketing web site at http://www.ingenexdigital.com.
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Contact
Ingenex Digital Marketing
Tiffany Risner
(734) 272-4698
http://ingenexdigital.com
Tiffany Risner
(734) 272-4698
http://ingenexdigital.com
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