Innovation Direct™ to Debut Electronic Bar Code on Promotional Materials

Miami, FL, December 09, 2010 --(PR.com)-- Innovation Direct™, a Miami, Florida-based leader in intellectual property licensing since 1997, is pleased to announce that it will begin incorporating Microsoft Tag technology into a number of its promotional materials immediately. The Microsoft Tag is an electronic bar code developed by Microsoft Corporation that allows those with certain cell phone models to use a scanning device within their communication device to read the image and be taken directly to the website address directly encoded into it.

Innovation Direct™ will debut 2 differently encoded tags in the near future. One will take users directly to the company's official website, www.innovationdirectonline.com, while the second will point towards an informational page that will allow the user to enter their contact information and receive Innovation Direct™'s educational literature about the intellectual property licensing field, "The ABCs of Product Licensing," as well other important details about the company's patent management services.

"We are very excited about participating in this innovative technology," commented Peter Doran, Innovation Direct™'s Managing Director. "Innovation Direct™ prides itself on being at the forefront of the latest developments, and we feel this electronic tag will facilitate visits to our internet-based platforms in unprecedented fashion."

Innovation Direct™ will place the Microsoft Tag encoded with its company website on informational, 4 color promotional fliers that highlight the various industry-leading trade shows they participate in on behalf of the inventions they represent. The company will implement the second version of the Microsoft Tag on various direct mail postcards that are sent to prospective clients, greatly simplifying the process of allowing them to request Innovation Direct™'s introductory materials.

Innovation Direct™ will continue to seek opportunities to further integrate their use of Microsoft Tag technology into other aspects of the company's promotional materials as applicable.

About Innovation Direct™: Miami, Florida-based Innovation Direct™ has been a leader in the field of new product licensing and intellectual property transfer for more than a decade.

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