Affordable Marketing is Possible: BD-PRo Marketing Launches Toolkit for Small Business Owners
BD-PRo Marketing Solutions has launched a marketing toolkit to empower small businesses to achieve marketing objectives affordably. The toolkit contains all the tools and resources needed to implement a marketing strategy on a budget.
Pittsburgh, PA, December 09, 2010 --(PR.com)-- BD-PRo Marketing Solutions has launched a marketing toolkit to empower small businesses to achieve marketing objectives affordably. BR-PRo Marketing Solutions helps small businesses with limited budget and time to become a pro in marketing and achieve success in business.
Most small businesses owners do not have a large enough marketing budget to hire public relations, advertising and marketing consultant firms. In addition, many advertising firms target companies with deeper pockets. For the business owner that needs some marketing guidance and the right tools and resources to implement a results-driven marketing strategy, the BD-PRo Marketing toolkit can fill that need for a very reasonable one-time investment.
“Let’s face it, a small business owner wears many hats and does not always have enough time and experience to effectively manage the marketing process,” says Sheryl Johnson, Founder of BD-PRo Marketing Solutions. “As a small business owner myself, I understand first hand the challenges faced by other small business owners and I this marketing toolkit was developed to address this problem.”
The BD-PRo Marketing Toolkit breaks down the complex marketing process into simple and easy to follow templates, software tools and documents. These resources can be used by a small business owner with little or no marketing expertise to be a pro in marketing. Moreover, the toolkit helps the user be better organized and to understand where to invest time and money on the right marketing efforts. Some of the contents of the toolkit are:
· Marketing Plan Template: This template outlines a process to create a marketing strategy including a public relations plan and lead generation approach. If a small business owner is applying for a bank loan, this document is indispensable.
· Social Media Resources: These instructional guides share strategies to manage and use social media such as Facebook, LinkedIn and twitter. Social media are powerful tools that small business owners can use to reach out to a larger prospects base and build relationships with customers helping them to gain more visibility in the market in-spite of limited time, money and resources.
· Customized Media List: It is critical to reach the right audience with the right media list. The BD-PRo Marketing toolkit contains made-to-order information on the publications and editors small business owners need to increase their visibility in the market. The custom media list will include all contact information as well as contact profile, ad rates, frequency of publication, media type, and circulation of industry related publications.
· Public Relations (PR) Resources: The aim of a press release is to generate interest in the media and grab attention of prospective customers. A well written press release can lead to an article in a trade related magazine and get profitable business contacts. The BD-PRo Toolkit PR resources include press release templates, press release rater, and instructional guides for writing unique and compelling press releases. Together with the customized media list, the PR resources will help in capturing editors’ and customers’ interest.
· MIMO Process: An e-book which explains how to conduct marketing with motivation, inspiration, and organization (MIMO). Following the MIMO process the user will be better able time and be a successful, more efficient business owner.
In addition, the toolkit comes with a cash flow template and a financial calculator to analyze marketing expenditures and return on marketing investments. BD-PRo Marketing also provides additional consulting services at a reasonable rate. In a nutshell, the BD-PRo Marketing Toolkit contains all the tools and techniques to successfully run a strategic marketing campaign using public relations, social media, and networking.
To learn more about BD-PRo Marketing Solutions, its services, and the toolkit, visit the official website at www.bdpromarketing.com. For updates on BD-PRo events and news, join the official facebook page at www.facebook.com/bdpromarketing or follow on twitter at www.twitter.com/BD_PRoMarketing. To grow your business network, connect with BD-PRo on http://linkedin/BDPRo.
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Most small businesses owners do not have a large enough marketing budget to hire public relations, advertising and marketing consultant firms. In addition, many advertising firms target companies with deeper pockets. For the business owner that needs some marketing guidance and the right tools and resources to implement a results-driven marketing strategy, the BD-PRo Marketing toolkit can fill that need for a very reasonable one-time investment.
“Let’s face it, a small business owner wears many hats and does not always have enough time and experience to effectively manage the marketing process,” says Sheryl Johnson, Founder of BD-PRo Marketing Solutions. “As a small business owner myself, I understand first hand the challenges faced by other small business owners and I this marketing toolkit was developed to address this problem.”
The BD-PRo Marketing Toolkit breaks down the complex marketing process into simple and easy to follow templates, software tools and documents. These resources can be used by a small business owner with little or no marketing expertise to be a pro in marketing. Moreover, the toolkit helps the user be better organized and to understand where to invest time and money on the right marketing efforts. Some of the contents of the toolkit are:
· Marketing Plan Template: This template outlines a process to create a marketing strategy including a public relations plan and lead generation approach. If a small business owner is applying for a bank loan, this document is indispensable.
· Social Media Resources: These instructional guides share strategies to manage and use social media such as Facebook, LinkedIn and twitter. Social media are powerful tools that small business owners can use to reach out to a larger prospects base and build relationships with customers helping them to gain more visibility in the market in-spite of limited time, money and resources.
· Customized Media List: It is critical to reach the right audience with the right media list. The BD-PRo Marketing toolkit contains made-to-order information on the publications and editors small business owners need to increase their visibility in the market. The custom media list will include all contact information as well as contact profile, ad rates, frequency of publication, media type, and circulation of industry related publications.
· Public Relations (PR) Resources: The aim of a press release is to generate interest in the media and grab attention of prospective customers. A well written press release can lead to an article in a trade related magazine and get profitable business contacts. The BD-PRo Toolkit PR resources include press release templates, press release rater, and instructional guides for writing unique and compelling press releases. Together with the customized media list, the PR resources will help in capturing editors’ and customers’ interest.
· MIMO Process: An e-book which explains how to conduct marketing with motivation, inspiration, and organization (MIMO). Following the MIMO process the user will be better able time and be a successful, more efficient business owner.
In addition, the toolkit comes with a cash flow template and a financial calculator to analyze marketing expenditures and return on marketing investments. BD-PRo Marketing also provides additional consulting services at a reasonable rate. In a nutshell, the BD-PRo Marketing Toolkit contains all the tools and techniques to successfully run a strategic marketing campaign using public relations, social media, and networking.
To learn more about BD-PRo Marketing Solutions, its services, and the toolkit, visit the official website at www.bdpromarketing.com. For updates on BD-PRo events and news, join the official facebook page at www.facebook.com/bdpromarketing or follow on twitter at www.twitter.com/BD_PRoMarketing. To grow your business network, connect with BD-PRo on http://linkedin/BDPRo.
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Contact
BD-PRo Marketing Solutions
Sheryl Johnson
412-527-1871
www.bdpromarketing.com
Sheryl Johnson
412-527-1871
www.bdpromarketing.com
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