The New ABBperformance.com is Built Greater Than Ever

The bold new look of ABB Performance Beverages just hit the Internet at ABBperformance.com

Aurora, IL, December 09, 2010 --(PR.com)-- ABB Performance Beverages have been a mainstay in the gym since 1985 when several innovative ready to drink products were first introduced to active individuals with higher aspirations. The company’s web site has been around since October 5, 2000. Yesterday, the site’s newest look was unveiled at ABBperformance.com and is also accessible from BuiltGreaterThan.com to underscore the brand’s marketing message that its beverages are built greater to help consumers build on their accomplishments.

“The ABB Performance site’s new look is reflective of the eye-catching aluminum and plastic bottles the reformulated drinks are packaged in,” said ABB Assistant Brand Manager Cara Hickey. “That distinctive black and gold design sticks out in coolers across the country like this new web site jumps out of the computer monitor the moment someone lands on the home page.” She added that, “After a second or two they’ll notice that everything in the on-site store is available for a limited time only at 30% savings.”

ABB Performance Beverages introduced a number of industry first during the 1980s, including the first power activator drink and the first all-carbohydrate energy drink. Blue Thunder® and Carbo Force® are still available today, along with an extensive line of ready to drink protein shakes, energy drinks and specialty beverages. They are sold by major online retailers and can also be found in gyms, nutrition retailers and at convenience stores nationwide.

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For details on ABBperformance.com or ABB contact:
Tim Weigard, ABB Communications Coordinator
700 N. Commerce St., Aurora, IL 60504
Phone: 630-236-6707
Email: tweigard@optimumnutrition.com
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Optimum Nutrition
Tim Weigard
630-236-6707
http://www.ABBperformance.com
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