MobGold Completely Revamped Ad Engine
San Francisco, CA, December 10, 2010 --(PR.com)-- MobGold, a fast growing mobile advertising platform, today announced the launching of the revamped Ad Engine to better serve the advertisers and the publishers. The newly revamped Ad Engine is a collective of features requested by MobGold advertisers and publishers.
"The revamped Ad Engine goal is to give advertisers maximum ad exposure by the high traffic in the network and ensure the highest possible click-through rate," said Alan Chang, CEO of MobGold. "With some newly added algorithms, MobGold saw an increase in fill rate throughout the network which greatly benefits the advertiser and publishers,” he added.
Another new feature added to the revamped Ad Engine is where publishers are now able to filter ads shown in their sites/apps. This process is done by selecting and filtering unwanted ads which queue for their sites/apps. Publishers are given the choice to filter ads by using keyword, URL, category or language.
About MobGold
MobGold develops and operates MobGold Network, the mobile advertising network and mobile transaction solutions for advertisers, brand owners, publishers, network operators, web portals and mobile phone retailers to monetize their user traffic around the world. With expertise in architecture design of high traffic high speed transaction platform, web development and mobile content provisioning, MobGold is uniquely positioned to offer complete end-to-end solutions for both advertisers and publishers from advertisement format conversion, campaign management, statistic, to final delivery and billing. MobGold believes that mobile is the future of digital marketing and as the new media to outshine the conventional web media. For further information, please visit www.mobgold.com
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"The revamped Ad Engine goal is to give advertisers maximum ad exposure by the high traffic in the network and ensure the highest possible click-through rate," said Alan Chang, CEO of MobGold. "With some newly added algorithms, MobGold saw an increase in fill rate throughout the network which greatly benefits the advertiser and publishers,” he added.
Another new feature added to the revamped Ad Engine is where publishers are now able to filter ads shown in their sites/apps. This process is done by selecting and filtering unwanted ads which queue for their sites/apps. Publishers are given the choice to filter ads by using keyword, URL, category or language.
About MobGold
MobGold develops and operates MobGold Network, the mobile advertising network and mobile transaction solutions for advertisers, brand owners, publishers, network operators, web portals and mobile phone retailers to monetize their user traffic around the world. With expertise in architecture design of high traffic high speed transaction platform, web development and mobile content provisioning, MobGold is uniquely positioned to offer complete end-to-end solutions for both advertisers and publishers from advertisement format conversion, campaign management, statistic, to final delivery and billing. MobGold believes that mobile is the future of digital marketing and as the new media to outshine the conventional web media. For further information, please visit www.mobgold.com
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Contact
MobGold Ltd.
Mark Tan
(852) 30146465
www.mobgold.com
Mark Tan
(852) 30146465
www.mobgold.com
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