Rightrack Launches Easy Research Pro - India's First Web-2.0 Business Research Tool

Chennai, India, December 19, 2010 --(PR.com)-- Rightrack, a Chennai based marketing research solutions provider has launched Easy Research Pro an online business research tool. Easy Research Pro uses dialogue method to communicate with people and extract information from them. The Social media style of participant interaction aided by multimedia streaming makes the information gathering process interesting and lively when compared to typical online surveys that lack the human touch.

Moderated discussions, In-depth interviews, Surveys, Tests, Polls, Brainstorming sessions etc., can be conducted among respondents with this versatile tool. The notable features include a facility to showcase audio visual stimulants to provoke the thoughts of people, Accessibility from anywhere–anytime through internet and Synchronous & Asynchronous participation options. According to Binu Zachariah,the consultant at Rightrack, "Easy Research Pro is going to revolutionize the way organizations interact with people to gather information, insights and feedback in India soon".

Easy Research Pro-MR and Easy Research Pro-HR are the two variants offered by Rightrack to marketing and HR functionaries in India. Easy Research Pro-MR happens to be India's first online hybrid marketing research tool that handles both qualitative and quantitative research. It helps organizations execute own marketing research projects and generate reports immediately. Easy Research Pro-HR can be used for conducting individual and group interactions, Employee surveys, Assessments, Reviews, Evaluations and Skill tests.

These smart solutions are offered to potential users as Software as a Service (SaaS) with professional service support and flexible pricing options.

For more information visit: www.rightrack.net

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