St. Louis Firm Print Avenue Joins DIG Peer Group

Ricmond, VA, December 19, 2010 --(PR.com)-- Digital Innovations Group is pleased to announce that Print Avenue located in St. Louis Missouri has joined the DIG Peer Group. Mark Zimmer Sr., President of Print Avenue and Mark Zimmer Jr., Director of Business Development will participate. The DIG Peer Group is comprised of senior executives from graphic arts companies located throughout the United States who work together to create vertical marketing strategies, share technology and develop web-enabled print and multi-channel marketing best practices.

DIG President, Kate Dunn, facilitates the group. "There was a need to go beyond the traditional format used by most peer groups in our industry by adding an element of accountability. With the industry changing so rapidly, it is absolutely crucial that senior managers not only develop forward thinking businesses strategies but also execute those plans as efficiently and effectively as possible," noted Dunn. Each firm is responsible for developing strategic plans and best practices and sharing those with their peers. Programs are evaluated prior to execution for strength of strategy and closed loop execution plans and after implementation for areas of improvement and best practices. The group meets three times per year for two days and holds monthly conference calls to evaluate progress, review key trends and perform post mortem analysis of self-promotion campaigns and client programs.

Kate Dunn is known as a pioneer in the area of personalized and relevant communication and regularly speaks both nationally and internationally. Digital Innovations Group was founded in 2003 and is headquartered in Richmond, Virginia. The Digital Innovation Group works with organizations from around the world to achieve specific marketing and sales objectives. DIG is unique among marketing firms for its use of trackable communication, integrated sales processes and for its ability to deliver quantifiable results. Having published more than 30 case studies since 2003, the Digital Innovations Group is a recognized leader in the strategic development and execution of personally relevant marketing campaigns and employee communication.

Print Avenue was founded in 1981 by Mark Zimmer Sr., in St. Louis, Missouri with a vision of producing high quality corporate identity material. Building on its expertise in process engineering, Print Avenue became a leader in technology-based print solutions for Fortune 500 companies. Clients attribute their loyalty to Print Avenue's comprehensive understanding of business objectives, their ability to integrate disparate systems into efficient workflows and their results-driven client support philosophy.

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