Start Up Business Set to Help Artists Beat Global Recession

Newcastle upon Tyne, United Kingdom, December 20, 2010 --(PR.com)-- Gallereo, a British start up business run by 24-year-old New York graduate, Emma McMillan, looks set to help artists overcome the effects of the global recession by showcasing their work to the world.

Emma’s new venture provides artists with an easy means to display, market and sell their work online with a professional website that can be created in just minutes.

Gallereo, a platform for building artist websites and a regular art news blog, has already seen success by attracting attention from artists in London, New York and across Europe by helping them to sell their work online.

Having graduated with an MA from the prestigious Christie’s Education course in New York, and after working at the auction house of the same name, Emma returned to the UK to work on her passion - building a business to help artists to generate a living for themselves online and be part of a larger supportive art community.

“Gallereo came about because building a professional website is expensive, normally outside the budgets of most artists. We wanted to change that,” said Emma. “The global recession has caused many galleries to scale back their own operations, with restricted budgets, therefore offering fewer opportunities for emerging artists. Gallereo provides an option for artists to sell their work independently, no matter how long the effects of the global recession continue to affect the art market.”

Gallereo offers well designed, fully ecommerce functional websites for £60 per year, along with the opportunity to become part of a worldwide community of artists who are there to help each other with sales opportunities and career development. All artists need to do is fill in a simple online form.

Hans Meertens, an internationally successful artist from The Netherlands, who has exhibited around the world and won numerous awards and residencies for his work, commented: “Gallereo can definitely help artists to stand on their own two feet. Artists generally don’t have a lot of money to spend on promoting their art, which is why they have to go to galleries and arts organisations. If galleries and arts organisations are struggling then artists lose out. Gallereo comes in to fill the gap.”

Having already gathered a faithful following around the world, Gallereo looks set to remain positive and productive at a time when other art organisations and businesses are really going to be feeling the pinch.

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Media Information
For media enquires, please contact Emma McMillan at Gallereo on 07799670005 or email emma@gallereo.com.

Notes to the Editor

About Gallereo
Gallereo is a professionally designed template based website builder which can be viewed and tested online at www.gallereo.com. After an initial closed beta period, Gallereo launched in December 2010 allowing artists and photographers to build their own website in a matter of minutes. Once they have signed up, artists are adopted into the Gallereo community where PR, advice and group exhibition opportunities become available as part of the network.

About Emma McMillan
Emma McMillan graduated from Northumbria University, UK, with a BA in Art History before moving to New York to acquire an MA in Art Business from Christie’s Education.

Emma worked for a short while in the Prints and Multiples Department of Christies at Rockefeller Centre in New York City before returning home to the UK to start her own business.

Gallereo is her first major project to see success, working with artists and photographers in the UK, Europe and the US.
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Gallereo
Emma McMillan
07799670006
www.gallereo.com
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