Custom Shoes and a Unique Shoe Experience

Bethesda, DC, December 22, 2010 --(PR.com)-- A new concept in designer women’s shoes was launched this week by Bethesda native Nina Kimmel, making it the first of its kind on the Eastern Seaboard. My Shoe Cafe, a unique build-it-yourself custom design shoe store, opened this week in the Westfield Montgomery Mall, Bethesda, Maryland. Sporting the slogan, “Where sole mates are made…”, it provides a new and creative experience for woman looking for the ultimate in personalized shoes. My Shoe Cafe is a combination of Kimmel’s love of designer shoes and a passion she developed for cafes while traveling in Europe. “For me and so other women, shoes are not just something you wear on your feet, they are a statement and reflect ones personality,” said Kimmel. “In My Shoe Cafe you become your own personal shoe designer!”

Born and raised in Bethesda, 26-year-old Kimmel’s s love affair with shoes and fashion started with her strutting around in her mother’s shoes and clothes as a youngster but developed quickly when as early as 8 years old she had the opportunity to accompany her parents to the fashion centers of Milan, Paris, Madrid and London. Nina’s favorite activity when in these cities was to look at, try on and buy shoes.

At 16 Nina’s personal shoe collection had grown to 200 pairs. While on a summer vacation in Paris with her family that same year, Nina purchased clothes and a fun pair of heels on des Champs-Elysees and then decided to show them off as she hung out at a local cafe. She concluded at this point that fashion and cafes made a perfect fit.

My Shoe Cafe offers a broad array of colors, fabrics and shoe accessories for customers to select from when “building” their own customerized shoe. One of the unique elements of the store is a full time cobbler, with 20 years experience in the shoe-making and repair business. While customers relax and sip complimentary coffee, their personalized shoes—custom made to fit each foot—are created while they wait. An additional service allows customers to bring in their existing shoes and select and add My Shoe Cafe accessories to give their shoes a new and refreshing lift. My Shoe Cafe’s spacious premises are ideal for a “girls night out” or for birthday parties, bridal showers, bachelorette parties and similar fun shoe events.

For further information contact: Leisa Collins
703-598-7360
info@myshoecafe.com
www.myshoecafe.comwww.myshoecafe.com

###