RiechesBaird Co-Founder Ray Baird to Speak at Corporate Image and Branding Conference in New York

Irvine, CA, December 23, 2010 --(PR.com)-- Ray Baird, Co-Founder of RiechesBaird, a leading business-to-business brand development and creation firm with offices in California and New York, will discuss how businesses can utilize creativity and technology to revive their brand at The Conference Board’s 2011 Corporate Image and Branding Conference, January 27 – 28, 2011 in New York.

Founded in 1916, The Conference Board is a global, independent, business membership and research association working in the public interest. An objective source of economic and business knowledge, their mission is to provide the world’s leading organizations with the practical knowledge they need to improve their performance and better serve society by conducting research and convening business leaders in forums large and small, public and private. The Conference Board works within and across four main subject areas – Economy, Markets & Value Creation; Corporate Leadership; High-Performing Organizations; and Human Capital – to create a unique enterprise-wide perspective that helps businesses leaders respond today, anticipate tomorrow and make the right strategic decisions every day. Mr. Baird will be speaking during a session entitled “Brand Revival: Embracing Creativity and Technology to Revive Your Brand.”

RiechesBaird, a leader in corporate branding, specializes in building the value of B2B companies like American Airlines Cargo, Toyota, Sharp, Constellation Energy and Linksys, a division of Cisco. With offices in California and New York, RiechesBaird provides local service to their ever-growing group of marquee clients on both coasts.

“I am honored to participate in The Conference Board’s 2011 Corporate Image and Branding Conference,” said Baird. “As the global economy continues to rebound from the last two years, companies must develop branding strategies that rebuild their corporate brand and identity, and raise brand awareness by creating a distinctive brand personality that makes an emotional connection to the brand.”

The Conference Board’s 2011 Corporate Image and Branding Conference will take place January 27 – 28 at the Westin New York at Times Square. The event will include presentations by Thomas F. O’Toole, Senior Vice President, Chief Marketing Officer of United Airlines Corporation; John Derbeck, Assistant Vice President, Global Brand and Marketing of MetLife; James Wiseman, Chief Communications Officer, Group Vice President, Corporate Communications, Toyota Motor North America; Emilio Pardo, Executive Vice President, Chief Brand Officer, AARP, and David Wozniak, Assistant Vice President of Brand and Advertising, Lincoln Financial Group.

Baird co-founded RiechesBaird in 1994 with partner Ryan Rieches, and together they have built the branding firm into an internationally recognized leader in business-to-business brand strategy. For the past eight years, the firm has been ranked among the top 25 business-to-business agencies in the United States, according to B2B Magazine.

Baird’s experience with leading companies through change and brand adoption has earned him a place in B2B Magazine’s “Who’s Who in B-to-B.” He has more than 20 years of experience creating and developing such brands as American Airlines, Sharp, Sony, Linksys, Epicor, FileNet, Emulex, Pegasystems and Toshiba.

About RiechesBaird
RiechesBaird is a brand creation and development firm that specializes in building the value of B2B companies. Unlike consulting firms that focus on business strategy and advertising agencies that focus on execution, RiechesBaird performs both to create strong, enduring brands, and integrates them seamlessly to drive growth. RiechesBaird has been ranked among “The Top 25 B2B Agencies in the U.S.” for seven years running by BtoB Magazine. The firm offers deep domain expertise by focusing on five major practice areas: energy, building products, manufacturing, life sciences, and technology. Clients include Entergy Corporation, American Airlines Cargo, Rohl, Pegasystems, Edwards Lifesciences and Linksys, a division of Cisco. For more information about RiechesBaird, visit www.riechesbaird.com or call 949-586-1200.

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