Self-Storage Marketing Professional Derek Naylor Hosts MiniCo Webinar on Avoiding Marketing Traps

Phoenix, AZ, December 27, 2010 --(PR.com)-- In today’s competitive self-storage environment, marketing is a must, not a maybe. On January 19, 2011, Derek M. Naylor, President of Storage Marketing Solutions, will present a free webinar for self-storage professionals entitled “Marketing Money Traps to Avoid at All Costs.” The webinar will demonstrate marketing traps to avoid and discuss innovative new technology that can help facility owners more accurately calculate the return on their marketing investment. Topics will include the following:

- Myths and misconceptions about self-storage marketing
- Four marketing metrics to watch daily
- Technology that identifies marketing ROI
- The problem with tracking numbers

The webinar will be sponsored by Storage Marketing Solutions. Publisher Poppy Behrens will moderate the presentation as part of the ongoing Mini‑Storage Messenger Self-Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the “Mini-Storage Messenger,” the leading monthly trade magazine covering the global self-storage industry. Other publications include “Self-Storage Now!,” “Mobile Self-Storage Magazine,” “RV & Boat Storage Today,” “Self‑Storage Canada,” the “Self-Storage Almanac,” the “Self-Storage Construction & Renovation Handbook,” and the “Self‑Storage Buyer’s Guide.”

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Storage Marketing Solutions – www.storagemarketingsolutions.com

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